---
description: Compare the best Sales Force Automation Software in the UK. Capterra offers the most comprehensive reviews from verified users, prices, and a complete description of all relevant features. Use our filters to find the best rated software for your business needs.
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title: Sales Force Automation Software - Price Comparison & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Sales Force Automation Software](https://www.capterra.co.uk/directory/12/sales-force-automation/software)

# Sales Force Automation Software

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> Sales Force Automation (SFA) software helps manage and automate an organization's sales processes, which can include contact management, customer relationship management, sales activity tracking, and more. Sales Force Automation systems may also provide insights for pipeline management, opportunity management, and forecasting.

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## Products

1. [Zoho CRM](https://www.capterra.co.uk/software/155928/zoho-crm) — 4.3/5 (6964 reviews) — Zoho CRM empowers organisations with a complete customer relationship lifecycle management solution.
2. [Bigin by Zoho CRM](https://www.capterra.co.uk/software/204998/bigin-by-zoho-crm) — 4.7/5 (724 reviews) — Bigin helps small businesses move away from spreadsheets and get started with a CRM solution that is truly built for their needs.
3. [HubSpot Sales Hub](https://www.capterra.co.uk/software/140219/hubspot-saleshub) — 4.5/5 (497 reviews) — HubSpot Sales Hub is AI-powered software that helps businesses manage leads, automate sales, and analyze data to boost revenue.
4. [Cognism](https://www.capterra.co.uk/software/169083/cognism) — 4.7/5 (255 reviews) — The leader in premium sales intelligence.
5. [Bitrix24](https://www.capterra.co.uk/software/113540/bitrix24) — 4.2/5 (984 reviews) — Bitrix24 is a popular free sales force automation and sales team management solution used by over 15 million companies worldwide.
6. [EngageBay CRM](https://www.capterra.co.uk/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) — AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.
7. [Maximizer CRM](https://www.capterra.co.uk/software/154610/maximizer-crm) — 4.1/5 (366 reviews) — Customer relationship management solution designed specifically for the unique challenges that sales managers and sales teams face.
8. [Sparklane](https://www.capterra.co.uk/software/181617/predict) — 4.1/5 (19 reviews) — Sparklane is a growth accelerator providing contact and Bussiness information to predict who your next clients are \& how to reach them
9. [Inzant Sales](https://www.capterra.co.uk/software/132519/inzant-sales) — 4.8/5 (19 reviews) — B2B sales platform to automate sales workflow with CRM, mobile sales app, order fulfillment, web ordering, merchandising \& more.
10. [Salesforce Sales Cloud](https://www.capterra.co.uk/software/61368/salesforce) — 4.4/5 (18768 reviews) — Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution.
11. [HubSpot CRM](https://www.capterra.co.uk/software/152373/hubspot-crm) — 4.5/5 (4451 reviews) — Customer relationship management solution that helps businesses organize, track, and build relationships with leads and customers.
12. [Pipedrive](https://www.capterra.co.uk/software/132666/pipedrive) — 4.5/5 (3042 reviews) — Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.
13. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews) — ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.
14. [NetSuite](https://www.capterra.co.uk/software/135757/netsuite) — 4.2/5 (2003 reviews) — NetSuite, the world’s \#1 cloud ERP, provides the visibility and control needed to make smart decisions, fast, and grow with confidence.
15. [Nimble](https://www.capterra.co.uk/software/123032/nimble) — 4.4/5 (1868 reviews) — Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth.
16. [Keap](https://www.capterra.co.uk/software/76390/infusionsoft) — 4.1/5 (1298 reviews) — The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place.
17. [Odoo](https://www.capterra.co.uk/software/135618/odoo) — 4.2/5 (1294 reviews) — Odoo is an all-in-one open-source business platform for CRM, Sales, Accounting, Website, eCommerce, POS, Inventory, HR, and more.
18. [PandaDoc](https://www.capterra.co.uk/software/131735/pandadoc) — 4.5/5 (1243 reviews) — PandaDoc is an all-in-one tool to create, edit, send, track, and eSign all your business documents quickly and easily.
19. [Act\!](https://www.capterra.co.uk/software/133171/act) — 3.9/5 (857 reviews) — Act\! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management.
20. [Marketo Engage](https://www.capterra.co.uk/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) — Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue.
21. [Apptivo](https://www.capterra.co.uk/software/1011835/apptivo) — 4.4/5 (708 reviews) — Online CRM system that enables businesses to manage sales, marketing activities, contacts, leads, quotes, invoices, and more.
22. [Insightly](https://www.capterra.co.uk/software/130671/insightly) — 4.0/5 (654 reviews) — Automate repetitive, manual tasks so your team can focus on what matters most. Eliminate the risk of human error.
23. [Salesforce Marketing Cloud Account Engagement](https://www.capterra.co.uk/software/134593/pardot) — 4.1/5 (649 reviews) — Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
24. [Less Annoying CRM](https://www.capterra.co.uk/software/118921/less-annoying-crm) — 4.8/5 (645 reviews) — Less Annoying CRM is for small businesses outgrowing spreadsheets. Get simple tasks, contacts, \& leads without the CRM complexity.
25. [Copper](https://www.capterra.co.uk/software/141642/copper) — 4.4/5 (622 reviews) — CRM solution that helps businesses manage contacts, deals, leads, pipelines, communications, and more in a unified interface.

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## Related Categories

- [Sales Enablement Software](https://www.capterra.co.uk/directory/30798/sales-enablement/software)
- [Sales Tracking Software](https://www.capterra.co.uk/directory/32744/sales-tracking/software)
- [Contact Management Software](https://www.capterra.co.uk/directory/30016/contact-management/software)
- [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software)
- [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software)

## Links

- [View on Capterra](https://www.capterra.co.uk/directory/12/sales-force-automation/software)
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Manage your contacts, leads, notes, calendar, to-do's and more, all from one simple web app. Our product is founded on three core principles: simplicity, affordability, and outstanding customer service. \n\nAll users get an unlimited free 30-day trial to exhaustively test every aspect of the CRM, and customer service is always free through the phone and email if users have questions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c8bb981b-d4b3-4979-94e3-70e864b812e0.png","url":"https://www.capterra.co.uk/software/118921/less-annoying-crm","@type":"ListItem"},{"name":"Copper","position":25,"description":"Copper is the easy-to-use CRM for businesses on Google Workspace looking to manage more sales leads & grow customer relationships but don't have time for data entry, repetitive admin tasks, or complicated tools. Copper integrates with Gmail and other Google Apps, so it logs all emails and other interactions to the right contact. Teams can also see sales and relationship essentials, including email threads, past interactions, tasks and more in one place.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c3c269bf-3444-4ae7-bccd-d737651ad247.png","url":"https://www.capterra.co.uk/software/141642/copper","@type":"ListItem"}],"numberOfItems":25}
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