---
description: Compare the best Customer Data Platforms (CDP) in the UK. Capterra offers the most comprehensive reviews from verified users, prices, and a complete description of all relevant features. Use our filters to find the best rated software for your business needs.
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title: Customer Data Platforms (CDP) - Price Comparison & Reviews - Capterra UK 2026
---

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# Customer Data Platforms (CDP)

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> Customer Data Platform (CDP) software is a central repository for dispersed customer data that enables marketers to better understand each prospect, segment customers, and personalise their experience.

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## Products

1. [Xtremepush](https://www.capterra.co.uk/software/151231/xtremepush) — 4.5/5 (55 reviews) — Omnichannel marketing platform powered by a built-in customer data platform that helps brands deliver personalised communications.
2. [Solitics](https://www.capterra.co.uk/software/205331/solitics) — 4.2/5 (11 reviews) — Unify all your data in real time. Launch personalised journeys in seconds. Built for fintech, trading, banking, and iGaming.
3. [ZoomInfo Sales](https://www.capterra.co.uk/software/168264/zoominfo-sales) — 4.1/5 (317 reviews) — ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers.
4. [Customer.io](https://www.capterra.co.uk/software/174023/customer-io) — 4.7/5 (87 reviews) — Customer.io is software that helps businesses create personalized experiences across channels using first-party data.
5. [Sparklane](https://www.capterra.co.uk/software/181617/predict) — 4.1/5 (19 reviews) — Sparklane is a growth accelerator providing contact and Bussiness information to predict who your next clients are \& how to reach them
6. [Pipedrive](https://www.capterra.co.uk/software/132666/pipedrive) — 4.5/5 (3042 reviews) — Organize, track and manage all your prospects' information with Pipedrive's visual customer data software.
7. [Omnisend](https://www.capterra.co.uk/software/153508/omnisend) — 4.7/5 (836 reviews) — 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email \& SMS marketing platform.
8. [Salesforce Marketing Cloud](https://www.capterra.co.uk/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews) — Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management.
9. [Klaviyo](https://www.capterra.co.uk/software/156699/klaviyo) — 4.6/5 (524 reviews) — Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.
10. [Spotler CRM](https://www.capterra.co.uk/software/88929/really-simple-systems-crm) — 4.4/5 (453 reviews) — Find and track every customer, contact and communication instantly, then set tasks to follow up, and share with your team.
11. [monday CRM](https://www.capterra.co.uk/software/1024614/monday-crm) — 4.7/5 (453 reviews) — monday CRM enables revenue teams to improve efficiency at every stage of the customer journey.
12. [Lusha](https://www.capterra.co.uk/software/198383/lusha) — 4.0/5 (397 reviews) — Lusha is an all-in-one sales intelligence solution that helps you prospect at scale and speed up sales with less work.
13. [Apollo.io](https://www.capterra.co.uk/software/158696/apollo) — 4.5/5 (387 reviews) — Power your go-to-market with one platform. Fueled by the most accurate data on 210M contacts and 35M companies.
14. [ContactPigeon](https://www.capterra.co.uk/software/168153/contactpigeon) — 5.0/5 (283 reviews) — Customer engagement, personalization and automation features that work to attract, retain, and grow sales for retailers.
15. [Cognism](https://www.capterra.co.uk/software/169083/cognism) — 4.7/5 (255 reviews) — The leader in premium sales intelligence.
16. [SALESmanago Marketing Automation](https://www.capterra.co.uk/software/134496/salesmanago-marketing-automation) — 4.5/5 (246 reviews) — AI Customer Engagement Platform combining Customer Data, Omnichannel Marketing Automation and Analytics.
17. [NiceJob](https://www.capterra.co.uk/software/142037/nicejob) — 4.9/5 (202 reviews) — With NiceJob, you can keep tabs on everything that is being said about your business in real-time with your dashboard.
18. [Jobin.cloud](https://www.capterra.co.uk/software/1021637/jobincloud) — 4.7/5 (172 reviews) — Unify, segment, and act on customer data - Jobin.cloud lets you launch personalized, multi-channel campaigns directly from your CDP.
19. [Adobe Experience Manager](https://www.capterra.co.uk/software/142300/adobe-experience-manager) — 4.3/5 (142 reviews) — Content management system designed to help businesses manage assets, create content, and deliver digital experiences across channels.
20. [RocketReach](https://www.capterra.co.uk/software/220134/rocketreach) — 4.1/5 (140 reviews) — Build intelligent lists and engage decision-makers directly using the largest and most accurate database of emails and direct dials.
21. [AppsFlyer](https://www.capterra.co.uk/software/156811/appsflyer) — 4.5/5 (138 reviews) — The worlds leading marketers trust us to help grow their mobile business with accurate data measurement solutions and innovative tools
22. [Ortto](https://www.capterra.co.uk/software/131879/autopilot) — 4.6/5 (112 reviews) — Build journeys that drive revenue. Your customer data, marketing automation \& analytics, together.
23. [Efficy CRM](https://www.capterra.co.uk/software/149894/efficy-crm) — 4.0/5 (90 reviews) — Known as Europe’s most flexible CRM, Efficy offers a completely customisable solution that will empower your employees.
24. [Lead411](https://www.capterra.co.uk/software/172314/lead411) — 4.7/5 (77 reviews) — Lead411 centralizes verified B2B data and buyer intent signals to power personalized outreach and boost sales and marketing success.
25. [Zipteams](https://www.capterra.co.uk/software/1034208/zipteams) — 4.7/5 (73 reviews) — Qualify Better, Close Faster with Zipteams Smart Meeting Rooms.

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## Related Categories

- [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software)
- [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software)
- [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)
- [Data Management Software](https://www.capterra.co.uk/directory/31003/data-management/software)
- [Customer Engagement Software](https://www.capterra.co.uk/directory/30906/customer-engagement/software)

## Links

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Use this data to further improve the customer experience and increase customer satisfaction.\nUnlike competitors, we have no contracts, a 14-day free trial, then $75/month.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5d11a7e9-3cd5-4cf9-897d-42b21153bfca.jpeg","url":"https://www.capterra.co.uk/software/142037/nicejob","@type":"ListItem"},{"name":"Jobin.cloud","position":18,"description":"Jobin.cloud is a full-featured Customer Data Platform that not only unifies customer data from multiple sources but also empowers teams to act on that data instantly. Unlike traditional CDPs that focus solely on aggregation, Jobin.cloud lets you source new leads, auto-update them, build enriched customer profiles, and launch targeted, multi-channel campaigns - all in one place. With real-time data capture, tagging, lead qualification, and customizable templates, you can segment audiences with precision and personalize outreach at scale. Integrated campaign management, A/B testing, email tracking, and performance analytics help you fine-tune messaging throughout the customer journey. Built-in GDPR compliance, alerts, and engagement tracking ensure secure, timely communication. For marketing, sales, and recruitment teams alike, Jobin.cloud turns passive data into actionable engagement.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7c28b02c-6106-461c-b2f1-cd9005ecee6a.png","url":"https://www.capterra.co.uk/software/1021637/jobincloud","@type":"ListItem"},{"name":"Adobe Experience Manager","position":19,"description":"Adobe Experience Manager is a content management platform that integrates digital asset management, content management systems, and digital enrollment tools. The platform features AI-based agents that automate workflows, governance, and content optimization. Experience Production Agent streamlines site updates and content migration, while Content Optimization Agent adapts content for different channels.\n\nThe system includes a comprehensive digital asset management solution that facilitates rapid sourcing and delivery of assets, minimizing time spent on content adjustments. Digital forms and guides functionality enables streamlined form creation and e-signature capabilities for enhanced document management.\n\nAdditional components include learning manager for educational content delivery and digital guides for documentation management. The platform connects these various elements to create a cohesive system for managing digital content across multiple touchpoints.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/81ab4819-e5d1-42eb-9fa2-7cba3ff20463.png","url":"https://www.capterra.co.uk/software/142300/adobe-experience-manager","@type":"ListItem"},{"name":"RocketReach","position":20,"description":"More than 11 million businesses around the world trust RocketReach. Among them are some of the biggest - Apple, Google, Amazon, Facebook, and 95% of the S&P 500. RocketReach's machine learning distills 1000s of public data points, and discovers verified email, phone numbers, and social media profiles for over 700 million professionals, at 35 million companies, worldwide.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/89cdbf7c-d8e5-4822-9991-c78b5b844896.png","url":"https://www.capterra.co.uk/software/220134/rocketreach","@type":"ListItem"},{"name":"AppsFlyer","position":21,"description":"AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.\n\nTo learn more, visit www.appsflyer.com","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/20a40597-d58e-4ff8-817e-f75857531d5b.jpeg","url":"https://www.capterra.co.uk/software/156811/appsflyer","@type":"ListItem"},{"name":"Ortto","position":22,"description":"Ortto brings data, messaging and analytics on a single platform to helps businesses deliver remarkable experiences across the customer journey. Since 2015, Ortto has empowered over 16,000 users across the globe including Microsoft, TrustRadius, westfund, Frame.io and LiveChat.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/420c243c-8f1a-4172-beec-55de4b2fb4fd.png","url":"https://www.capterra.co.uk/software/131879/autopilot","@type":"ListItem"},{"name":"Efficy CRM","position":23,"description":"At last, a CRM solution that adapts to your needs. Efficy  is a major player in the European CRM market. With our range of customisable solutions, we've already attracted over 13.500 clients and 330.000 users across 60 countries. Efficy Enterprise is easy to use and is adapted to each organisation based on their size and specific needs. This enables you to grow and develop your business in a structured way. Don’t waste time organizing data - empower your employees and grow your business with Efficy Enterprise.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e897b9cd-f43c-41de-9543-008705bbaec0.png","url":"https://www.capterra.co.uk/software/149894/efficy-crm","@type":"ListItem"},{"name":"Lead411","position":24,"description":"Lead411 acts as a robust Customer Data Platform (CDP) for B2B sales and marketing teams by centralizing accurate, real-time verified contact and company data. With access to over 450 million contacts and rich firmographic, technographic, and intent insights, Lead411 helps build detailed customer profiles and targeted lead lists. The platform ensures data accuracy through continuous verification, reducing wasted outreach. Deep CRM and marketing automation integrations sync enriched data across tools, creating a unified customer view that supports personalized and timely engagement. Lead411’s intent signals—such as hiring trends, funding, and technology adoption—highlight prospects showing buying readiness, enabling teams to focus on high-potential accounts. This combination of data and insights empowers businesses to accelerate pipeline growth, improve conversion rates, and drive revenue through smarter, intent-driven outreach strategies.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/88a50707-7349-4b6d-8e90-fa670f68e7d4.jpeg","url":"https://www.capterra.co.uk/software/172314/lead411","@type":"ListItem"},{"name":"Zipteams","position":25,"description":"Smart meeting rooms for instant and contextual customer conversations to qualify them better and convert them faster.  \n\nIntegrated with all major CRMs including Salesforce, HubSpot, Zoho, LeadSquared, these rooms can be embedded anywhere in your buying journeys. \n\nCan be implemented within a few hours and you will see your metrics on days to close and closure rates improving in no time. \n\nCreate your smart meeting room on https://zipteams.com today.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/53385ceb-99c9-45d4-909e-a9578de37d27.jpeg","url":"https://www.capterra.co.uk/software/1034208/zipteams","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/directory/31334/customer-data-platform/software#itemlist","numberOfItems":25}
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