---
description: Compare the best Customer Advocacy Software in the UK. Capterra offers the most comprehensive reviews from verified users, prices, and a complete description of all relevant features. Use our filters to find the best rated software for your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Customer Advocacy Software - Price Comparison & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Advocacy Software](https://www.capterra.co.uk/directory/31435/customer-advocacy/software)

# Customer Advocacy Software

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> Customer Advocacy software helps businesses engage loyal customers and reward them for advocating, track referrals, and monitor advocacy campaign performance.

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## Products

1. [White Label Loyalty](https://www.capterra.co.uk/software/212226/white-label-loyalty-platform) — 4.7/5 (15 reviews) — The only dedicated customer loyalty platform that offers complete customisation based on customers’ actions, right out-of-the-box.
2. [Kangaroo](https://www.capterra.co.uk/software/149363/kangaroo-rewards) — 4.9/5 (248 reviews) — All the tools you need to grow your business through customer loyalty — attract, retain, and engage, all within Kangaroo.
3. [Influitive](https://www.capterra.co.uk/software/136258/advocatehub) — 4.7/5 (247 reviews) — Influitive is a full-stack customer marketing platform that combines segmentation and engagement mechanics to mobilize customers.
4. [NiceJob](https://www.capterra.co.uk/software/142037/nicejob) — 4.9/5 (202 reviews) — NiceJob helps you to collect more reviews and grow your business by turning your customers into long-term advocates with referrals.
5. [InviteReferrals](https://www.capterra.co.uk/software/138738/invitereferrals) — 4.9/5 (182 reviews) — InviteReferrals is Easy to Setup Referral Marketing Software to setup Referral program like Refer a friend, Tell a friend, Refer \& Earn
6. [Referral Factory](https://www.capterra.co.uk/software/218230/referral-factory) — 4.8/5 (150 reviews) — Businesses of all sizes can launch a whitelabelled customer referral program and automatically track referrals and issue rewards.
7. [Marsello](https://www.capterra.co.uk/software/152524/goody) — 4.3/5 (104 reviews) — Customer loyalty and marketing software for omnichannel businesses. Create one loyalty experience across all your channels.
8. [Survicate](https://www.capterra.co.uk/software/132914/survicate) — 4.6/5 (99 reviews) — Collect, analyze, and act on customer feedback across channels with Survicate. Use AI, 40+ native integrations, translations, and more.
9. [Referral Rock](https://www.capterra.co.uk/software/139089/referral-rock-software) — 4.6/5 (98 reviews) — Turn brand fans into powerful referral sources with referral programs that generate more shares across the customer lifecycle.
10. [Buyapowa](https://www.capterra.co.uk/software/153180/buyapowa) — 4.6/5 (80 reviews) — Powering advocacy and acquisition for global enterprise brands in complex industries.
11. [AiTrillion](https://www.capterra.co.uk/software/187243/aitrilion) — 4.9/5 (77 reviews) — World's leading All-in-One eCommerce Sales \& Marketing Automation Platform for Businesses @ Every Stage.Join w Luxe,FIT Mexico, GiaRose
12. [TrueLoyal](https://www.capterra.co.uk/software/143027/zinrelo) — 4.8/5 (57 reviews) — TrueLoyal is customer retention software using AI to boost repeat purchases and turn regular customers into brand advocates.
13. [Gainsight CS](https://www.capterra.co.uk/software/148980/gainsight) — 4.4/5 (48 reviews) — Gainsight helps companies protect revenue and drive expansion with unified data, AI insights, and automated post-sale engagement.
14. [ExpertVoice](https://www.capterra.co.uk/software/143815/expertvoice) — 4.6/5 (40 reviews) — ExpertVoice is an advocacy platform for brands to build awareness and boost sales at scale through the power of trusted recommendations
15. [Annex Cloud Loyalty Experience Platform](https://www.capterra.co.uk/software/164609/customer-loyalty-cloud) — 4.2/5 (39 reviews) — Annex Cloud's customer advocacy solutions help turn loyal customers into advocates, while decreasing churn and accelerating growth.
16. [Totango](https://www.capterra.co.uk/software/123781/totango) — 3.7/5 (33 reviews) — Totango maximizes adoption, retention, and expansion with actionable insights, scalable tools, and customer engagement.
17. [GrowSurf](https://www.capterra.co.uk/software/189583/growsurf) — 4.7/5 (30 reviews) — Customer advocacy software for growth-stage companies. Turn happy users into advocates with automated referral campaigns and rewards.
18. [Extole](https://www.capterra.co.uk/software/149695/extole) — 4.8/5 (25 reviews) — Extole is a SaaS engagement platform to power programs that optimize LTV:CAC for enterprise retail, finserv, and consumer brands.
19. [Ambassify](https://www.capterra.co.uk/software/162677/ambassify) — 4.6/5 (25 reviews) — Employee advocacy platform that turns employees into brand ambassadors with one-click sharing, built-in training, and ROI analytics.
20. [ReviewFlowz](https://www.capterra.co.uk/software/1015867/reviewflowz) — 4.8/5 (25 reviews) — Review Management Software you're going to love working with
21. [Capillary Loyalty+](https://www.capterra.co.uk/software/184175/loyalty) — 4.4/5 (20 reviews) — Capillary Loyalty+ redefines loyalty management with AI-driven nudges, omnichannel communication, and behavior-based rules.
22. [Talon.One](https://www.capterra.co.uk/software/159778/talon-one) — 4.8/5 (16 reviews) — Powerful Customer Advocacy Engine for managing coupon codes, discounts, referral rewards, loyalty programs and bundles all in one.
23. [Mention Me](https://www.capterra.co.uk/software/164540/mention-me) — 4.6/5 (11 reviews) — Drive profitable growth by acquiring high-quality customers and maximising their lifetime value with the world's best referral platform
24. [Merchant Centric](https://www.capterra.co.uk/software/183975/merchantcentric) — 4.8/5 (11 reviews) — Control your online reputation and use it to build your brand and sales with insights for Marketing and Operations.
25. [SaaSquatch](https://www.capterra.co.uk/software/130483/saasquatch) — 4.5/5 (10 reviews) — SaaSquatch is a customer advocacy platform that allows you to run Referral, Loyalty, and Rewards programs for all of your advocates.

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## Related Categories

- [Affiliate Software](https://www.capterra.co.uk/directory/30836/affiliate/software)
- [Advocacy Software](https://www.capterra.co.uk/directory/30956/advocacy/software)
- [Customer Satisfaction Software](https://www.capterra.co.uk/directory/30541/customer-satisfaction/software)
- [Referral Software](https://www.capterra.co.uk/directory/30681/referral/software)
- [Customer Loyalty Software](https://www.capterra.co.uk/directory/10031/customer-loyalty/software)

## Links

- [View on Capterra](https://www.capterra.co.uk/directory/31435/customer-advocacy/software)
- [All Categories](https://www.capterra.co.uk/directory)

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And with the backing of Gainsight’s thought leadership and the Pulse community, you're not just adopting a platform—you’re joining the movement that’s defining the future of Customer Success.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0b35bdad-71b7-41a6-94a5-7c587c447a25.png","url":"https://www.capterra.co.uk/software/148980/gainsight","@type":"ListItem"},{"name":"ExpertVoice","position":14,"description":"The ExpertVoice Advocacy Platform connects 900 of the world’s leading brands with more than 1 million vetted industry experts to improve recommendations and reviews in e-commerce experiences, retail stores, and social media communities.\n\nBrands use ExpertVoice to educate retail sales associates, seed product to industry professionals, manage ambassadors and build communities. 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Using our customer advocacy solutions, your customers rate and write reviews, as well as increase your brand's reach with social media brand advocacy, and refer-a-friend campaigns.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6f1ed851-3462-4fba-a6d4-d2ba70876318.png","url":"https://www.capterra.co.uk/software/164609/customer-loyalty-cloud","@type":"ListItem"},{"name":"Totango","position":16,"description":"Totango is the trusted Customer Success Platform for enterprises looking to drive growth and deliver exceptional customer value. Totango empowers go-to-market teams—including Customer Success, Sales, Marketing, and Revenue—to work smarter, achieve meaningful outcomes, and refine revenue strategies through powerful, actionable insights.\n\nBy automating routine tasks and streamlining complex workflows, Totango allows teams to focus on high-impact activities that truly drive results. Industry leaders like SAP, Github, Schneider Electric, and Aircall rely on Totango to scale their efforts and adapt to evolving needs. Designed for growth and built with flexibility in mind, Totango enables seamless customer engagement at every stage of the lifecycle, helping businesses enhance strategies and maximize revenue potential.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9d7d2162-76f3-4042-b88a-f1d7dd6f1b2c.png","url":"https://www.capterra.co.uk/software/123781/totango","@type":"ListItem"},{"name":"GrowSurf","position":17,"description":"GrowSurf helps product and marketing teams turn happy customers into advocates with structured referral and ambassador programs.\n\nLaunch branded campaigns that reward sharing, track every advocate and referred user, and automate fulfillment without rebuilding your signup or purchase flow.\n\nUse no-code integrations, APIs, and webhooks to trigger rewards from the actions that matter, while built-in fraud controls keep your program clean. It's built for B2C, SaaS, fintech, education, and other startups and growth-stage companies that want scalable word-of-mouth growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3ed129c9-0992-4222-b774-9c458044c8c1.png","url":"https://www.capterra.co.uk/software/189583/growsurf","@type":"ListItem"},{"name":"Extole","position":18,"description":"Extole is the Customer-led Growth platform. With Extole, marketers fight skyrocketing paid media costs by turning their customers into a primary source for acquisition, awareness, and activation. With Extole’s SaaS platform and expert services, marketers rapidly launch programs such as refer-a-friend, ambassador, and welcome programs, personalized to important behavioral segments. Customer-Led Growth drives revenue, lowers customer acquisition cost, and generates an important source of first-party data.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0dd8bb18-1a33-4ad5-89fb-733a77397b8f.png","url":"https://www.capterra.co.uk/software/149695/extole","@type":"ListItem"},{"name":"Ambassify","position":19,"description":"Ambassify is an end-to-end employee advocacy platform that helps enterprises turn employees into brand ambassadors. Employees share approved content across LinkedIn, Facebook, X, and other networks with a single click via desktop, mobile app, or Microsoft Teams.\n\nBuilt-in social media training guides ambassadors from first login to confident advocacy through structured learning paths. The Personal Post feature lets employees create original content with AI writing assistance and admin approval workflows, ensuring authenticity while staying on-brand.\n\nGamification with leaderboards and rewards drives sustained participation. Comprehensive analytics track activation rates, reach, conversions, and ROI.\n\nMulti-language campaigns and automatic translations included. Integrates with Salesforce, Zapier, and Microsoft Teams. ISO 27001 certified and GDPR compliant. Trusted by BNP Paribas, Capgemini, Bayer, Orange, and Allianz.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d52a9445-8d50-4886-99b3-fe0f3879ea1c.jpeg","url":"https://www.capterra.co.uk/software/162677/ambassify","@type":"ListItem"},{"name":"ReviewFlowz","position":20,"description":"Reviewflowz helps hundreds of companies around the world monitor, manage, and share customer reviews. \n\nTrack new reviews on any platform, set up smart notifications and reports to surface insights and share the right reviews, with the right teams, at the right time.\n\nSearch, tag, access, and export all your reviews and testimonials. No more slide-decks with hand-picked testimonials. Everyone in your organisation can now access a continually updated, labeled database of customer quotes.\n\nBuild engagement internally around customer reviews with our Slack app, allowing you to not only manage reviews easily from Slack, but also trigger conversations around actual customers' words.\n\nCreate engaging review collection campaigns with our Magic Links to protect your reputation, increase your collection rates, and manage incentives properly.\n\nShowcase your best reviews & testimonials using dynamic and flexible widgets. Filter by keyword, context, reviewer info, and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c08887f3-194d-474d-975a-00f57f53d3ef.png","url":"https://www.capterra.co.uk/software/1015867/reviewflowz","@type":"ListItem"},{"name":"Capillary Loyalty+","position":21,"description":"Capillary Loyalty+ redefines loyalty management with AI-driven nudges, omnichannel communication, & behavior-based rules. It offers diverse incentivization methods, flexible tier management, and advanced analytics to boost engagement and retention. Loyalty+ enhances interactions through referral programs, gamification, social engagement, user-generated content, and surveys. Its Fraud Engine ensures secure transactions by analyzing behavior and assigning fraud scores. Its AI/ML-driven personalization enhances customer interactions by leveraging data insights, segmentation, & audience targeting. With seamless integration capabilities, Loyalty+ connects easily with third-party tools such as marketing automation & commerce platforms. The proprietary Nudge framework uses AI/ML to recommend optimal campaign timings, while aiRA predicts customer behavior, reducing churn and personalizing experiences at scale.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5357dc48-46af-4fd7-adef-3660129475a4.png","url":"https://www.capterra.co.uk/software/184175/loyalty","@type":"ListItem"},{"name":"Talon.One","position":22,"description":"Talon.One is a powerful Customer Advocacy Engine for scaling businesses and enterprises that enables you to build targeted and customized marketing promotions built around your customer and session data. Create, manage and track discounts, coupon codes, referrals, loyalty programs and product bundles all in one holistic platform. \n\nTalon.One's solution is already used by worldwide leaders from a wide range of industries such as Ticketmaster, National Express, Just Eat and JD Sports.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/dcf8ed0f-6ed8-4aec-afe9-e8cd1b19142a.png","url":"https://www.capterra.co.uk/software/159778/talon-one","@type":"ListItem"},{"name":"Mention Me","position":23,"description":"Mention Me is the world's leaving AI powered referral platform. We help marketers drive profitable growth by acquiring high-quality customers and maximising their lifetime value through a fully optimise referral programme. With over a decade of unrivalled expertise, we've delivered $2.5bn in revenue for more than 500 customer-obsessed brands. We're supported by our fast-growing partner network, which includes SAP Emarsys, Bloomreach, Klaviyo, Attentive and Ometria.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f2bd464e-0b7d-4b46-a6cd-43b73a5f2ea2.png","url":"https://www.capterra.co.uk/software/164540/mention-me","@type":"ListItem"},{"name":"Merchant Centric","position":24,"description":"Get meaningful insights from your customer feedback and discover actionable insights that drive satisfaction and sales!  Find out what tens of thousands of other businesses use to build their reputation, attract customers and grow their brand.\n\nThe C-Suite will enjoy how this brings together Marketing, Operations, and Finance at all levels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/17e00716-fff9-43a4-8cb4-031281009123.png","url":"https://www.capterra.co.uk/software/183975/merchantcentric","@type":"ListItem"},{"name":"SaaSquatch","position":25,"description":"SaaSquatch is a customer advocacy platform helping B2C and B2B companies across industries such as SaaS, Finance, Media, Telecom, and other online businesses grow with loyalty and referral programs. Some of the world’s most innovative and renowned brands use SaaSquatch to reward their advocates, build loyal communities, and accelerate revenue growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0894a6fc-4f4c-40c5-94f0-c80a45b4df10.png","url":"https://www.capterra.co.uk/software/130483/saasquatch","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/directory/31435/customer-advocacy/software#itemlist","numberOfItems":25}
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