--- description: Discover the benefits and disadvantages of Mailchimp. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mailchimp Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp) # Mailchimp Canonical: https://www.capterra.co.uk/software/110228/mailchimp Page: 1 / 704\ Next: [Next page](https://www.capterra.co.uk/software/110228/mailchimp?page=2) > Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools. > > Verdict: Rated **4.5/5** by 17572 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Mailchimp? Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 17572 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Intuit - **Founded**: 1983 ## Commercial Context - **Starting Price**: US$13.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States ## Features - AI/Machine Learning - Activity Dashboard - Alerts/Notifications - Automated Publishing - Automated Responses - Autoresponders - Behavioural Analytics - Behavioural Targeting - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management - Click Tracking - Collaboration Tools - Contact Management - Content Management - Conversion Tracking - Customer Segmentation - Dashboard - Email Management - Email Tracking - Event Triggered Actions - For Insurance Industry - Interaction Tracking - Landing Pages/Web Forms - Lead Generation - Lead Management - Marketing Automation - Mass Texting - Mobile Optimization - Multi-Account Management - Multi-Campaign - Multi-Channel Campaigns - Performance Metrics - Pre-built Templates - Real Time Editing - Real-Time Analytics - Real-Time Notifications - Recommendations - Responsive Web Design - Sales Pipeline Management - Scheduled Messaging - Simple Mail Transfer Protocol (SMTP) - Social Media Integration - Subscriber Management - Team Management - Website Analytics - Website Personalisation ... and 49 more features ## Integrations (210 total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... and 195 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) - [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software) - [Social Media Marketing Tools](https://www.capterra.co.uk/directory/30781/social-media-marketing/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) 2. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3410 reviews) 3. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2256 reviews) 5. [Constant Contact](https://www.capterra.co.uk/software/31898/constant-contact) — 4.3/5 (2913 reviews) ## Reviews ### "Perfect, easy-to-use tool for beginners and small businesses\!" — 4.0/5 > **Kazi** | *1 March 2026* | Information Technology & Services | Recommendation rating: 7.0/10 > > **Pros**: Pros: What did you like most about Mailchimp? I absolutely love the drag-and-drop email builder and the huge variety of pre-made templates. It makes it incredibly simple for someone without coding experience to create professional-looking newsletters. The user interface is very clean and intuitive. > > **Cons**: The pricing jumps quite a bit once you pass the free tier limits. Also, figuring out the difference between tags, segments, and groups for contact management took a little bit of a learning curve at first. > > Overall, it's been a fantastic experience. It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website. ----- ### "Monthly Newsletters Built with Ease\!\!" — 5.0/5 > **Ollie** | *26 June 2025* | Insurance | Recommendation rating: 10.0/10 > > **Pros**: The software is designed with accessibility in mind, which makes it user-friendly and straightforward to navigate. Users can quickly learn its various features without a steep learning curve, allowing them to maximise its capabilities efficiently. accessibility of the software makes it easy to use and quick to learn its features. > > **Cons**: Honestly i cant find any issues with using the software so far but it would be a nice feature to include some AI features in the future when building templates. > > My overall experience of using Mailchimp has been positive, I've enjoyed trying to figure out features when im being stubborn but also the ease of learning how to develop the features available. ----- ### "Reliable, easy-to-use email marketing" — 5.0/5 > **Dave** | *5 January 2026* | Retail | Recommendation rating: 8.0/10 > > **Pros**: It’s genuinely easy to use. I didn’t have to spend hours figuring things out — everything felt intuitive. Creating campaigns is straightforward, the templates look good out of the box, and I trust it to actually send emails reliably. > > **Cons**: Pricing can creep up as your list grows, and some of the better features are locked behind higher plans. It’s not a deal-breaker, but you do notice it once you start scaling. > > Overall, it’s been a solid and dependable tool. It does what it promises, saves time, and removes a lot of friction from email marketing. It’s reliable, easy to work with, and a platform I’m comfortable sticking with. ----- ### "Very user friendly" — 5.0/5 > **Craig** | *15 October 2025* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: Mailchimo has a generous Free option with very few restrictions. The emails and form are easy to build, the whole process is very user friendly, taking you step by step through with drag and drop options andvthe ability to totally brand your comunications with logos text, images and colours. Easy to update data and intergrate from other products and services. > > **Cons**: The drag and drop boxes can jump around slighlty butvthat easily overcome. And sometimes can be tricky to set up intergrations. > > Have used mailchomo for years to send promotional emails and collect clients details for our mailing list through a form. Never really had any issues. I haven't yet mastered how to use the analytics to benefit our marketing but thatvwill come in time as mailchimo provide all the relevant details. ----- ### "Very expensive as you grow your audience, if mainly using for newsletters" — 3.0/5 > **Jake** | *12 November 2025* | E-Learning | Recommendation rating: 3.0/10 > > **Pros**: Loads of integrations with other software I used, which was very helpful (I now have to rely on Zapier to achieve similar results). Also, great that you could tag audience members, and also arrange them into segments - this double system gave good flexibility for recording data. > > **Cons**: Pricing feels incredibly punitive, especially if you don't need loads of the niche functions. I ended up needing to regularly archive contacts to not exceed 10k active subscribers, otherwise the cost would have escalated to a point that just made no sense. I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully understood (it seemed like certain contacts would take longer to archive in the backend, meaning for a very short period of time I exceeded the 10k limit, but this would be enough to trigger the charges). I ultimately felt it became a rip-off and disincentivised growth, so migrated to a platform (Flodesk) which didn't charge based on the number of subscribers. > > Visually it didn't look particularly modern, and I found templates clunky to update. I liked that you could group together content blocks, but not much else about the builder. ----- Page: 1 / 704\ Next: [Next page](https://www.capterra.co.uk/software/110228/mailchimp?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/110228/mailchimp) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data