--- description: Discover the benefits and disadvantages of Iterable. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Iterable Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Iterable](/software/143902/iterable) # Iterable Canonical: https://www.capterra.co.uk/software/143902/iterable Page: 1 / 4\ Next: [Next page](https://www.capterra.co.uk/software/143902/iterable?page=2) > Iterable is an AI-powered cross-channel communication platform that helps brands deliver joyful experiences to their customers. > > Verdict: Rated **4.3/5** by 63 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Iterable? We target growth marketers at companies within E-commerce / Retail, Media \& Entertainment, Consumer Apps, Enterprise Software, Delivery, Education, and Recruiting. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 63 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Iterable - **Location**: San Francisco, US - **Founded**: 2013 ## Commercial Context - **Pricing model**: Flat Rate - **Pricing Details**: Please contact Iterable for pricing details. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Albania, Andorra, Australia, Austria, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece and 36 more ## Features - A/B Testing - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Channel Management - Communication Management - Contact Database - Contact Management - Customer Segmentation - Customisable Templates - Data Import/Export - Drip Campaigns - Dynamic Content - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Marketing Automation - Multi-Campaign - Multi-Channel Attribution - Multi-Channel Marketing - Push Notifications - ROI Tracking - Reporting/Analytics - SMS Marketing - Segmentation - Social Marketing - Subscriber Management - Template Management - WYSIWYG Editor - Website Visitor Tracking ## Integrations (3 total) - Adobe Commerce - Mixpanel - Segment ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) - [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software) - [Customer Engagement Software](https://www.capterra.co.uk/directory/30906/customer-engagement/software) - [Mobile Marketing Software](https://www.capterra.co.uk/directory/31308/mobile-marketing/software) ## Alternatives 1. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [Systeme.io](https://www.capterra.co.uk/software/198994/systeme) — 4.8/5 (2126 reviews) ## Reviews ### "Easy to use tool" — 5.0/5 > **Flavio** | *25 February 2026* | Banking | Recommendation rating: 8.0/10 > > **Pros**: Nice tool that has an interface really ease to use. Iterable records various customer events, which are visible in two formats - charts and table listing, which helps us to understand better customer's behaviour and target marketing campaigns, also manage targeted emails sent to customers. > > **Cons**: Sometimes if the number of messages sent to Iterable are high, their API gets overwhelmed and we can get some error messages returned. > > In overall, Iterable is a nice tool to have in company that allow us to understand better our customer base. ----- ### "Great marketing automation solution for seamless customer engagement." — 5.0/5 > **David** | *17 January 2025* | Broadcast Media | Recommendation rating: 10.0/10 > > **Pros**: I like how it allows businesses to engage customers across various touchpoints. > > **Cons**: Some of it’s advanced features may have steep learning curve. ----- ### "My Experience with Iterable Explained in a Review" — 5.0/5 > **Andrew** | *16 April 2025* | Design | Recommendation rating: 10.0/10 > > **Pros**: Iterable enhances cross-channel marketing campaigns orchestration which unify customer experiences in real-time. The availability of robust personalization and segmentation tools is an added advantage since it is easy to segment audiences based on location and behaviors. > > **Cons**: There has really been nothing that I encounter as a flaw when using Iterable for graphic designs campaigns. ----- ### "Good product, poor aftersales experience." — 3.0/5 > **Naina** | *15 May 2025* | Automotive | Recommendation rating: 6.0/10 > > **Pros**: Super flexible, allows lots of customization. Good for scale. Onboarding process was quick and helpful. > > **Cons**: - Aftersales service. We signed up for their email and SMS 5 months ago. Our SMS have been blocked twice in the past 1 month, and they have zero accountability for it. They refuse to tell us why they block us, or what we can do to prevent it in the future. - Hidden fee - they charge extra for something as simple as creating new senders, something which is usually self serve in even the most basic tools and they don't tell you this when signing you on. - Reporting - not reliable. You get different numbers when you open different reports. It took us multiple emails to tell them there was an issue when our unique open rates were higher than open rates. > > While the onboarding (outsourced) experience and sales experience was good, I find myself struggling with basic things as setting up new senders. We have been blocked twice from sending SMS, and they don't seem to move very quickly on such business critical issues either. I am weary of signing on new products with them, because I also don't know which parts of the tool will be free to use, and what I would have to pay for after I have signed. You should really probe into that aspect if you're looking to onboard them. ----- ### "Great tool for managing marketing channels at scale" — 4.0/5 > **Tim** | *12 January 2026* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Iterable is a versatile tool that I've used for 9+ years for marketing campaigns. It's workflow capabilities are by far the most seamless setup compared to the competition. Email and texting all with one tool making campaign setup easy and straight forward. > > **Cons**: Occasional support issues and minor bugs that sometime take a bit to get the answers on what happened (nearly every tool will have these problems). > > Great tool hoping it continues to outperform competitors in the space who are ever evolving and improving their product but for now would recommend it as one of the better marketing tools for email and texting. ----- Page: 1 / 4\ Next: [Next page](https://www.capterra.co.uk/software/143902/iterable?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/143902/iterable) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Structured Data