--- description: Discover the benefits and disadvantages of Similarweb. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Similarweb Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Similarweb](/software/148472/similarweb-pro) # Similarweb Canonical: https://www.capterra.co.uk/software/148472/similarweb-pro Page: 1 / 12\ Next: [Next page](https://www.capterra.co.uk/software/148472/similarweb-pro?page=2) > Similarweb is a software \& data company specializing in web \& app analytics, web traffic, competitive intelligence and performance. > > Verdict: Rated **4.6/5** by 260 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Similarweb? Serving over 6K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 260 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Similarweb - **Founded**: 2007 ## Commercial Context - **Starting Price**: US$125.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Advanced and Enterprise plans. Free Demo: Available Contact SimilarWeb for more information or to setup a live demonstration. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Portuguese, Russian, Spanish, Swedish - **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, Netherlands, Singapore, South Korea, Spain, Taiwan, United Arab Emirates, United Kingdom, United States ## Features - Alerts/Notifications - Audit Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Tracking - Channel Management - Communication Management - Competitive Analysis - Contact Database - Contact Management - Conversion Tracking - Customer Experience Management - Customer Segmentation - Customisable Reports - Customisable Templates - Dashboard - Data Import/Export - Data Visualisation - Engagement Tracking - Forecasting - Interaction Tracking - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Monitoring - Multi-Campaign - Multi-Channel Data Collection - Multi-Channel Distribution - Multi-Channel Marketing - Multi-Language - Multiple Data Sources - Performance Metrics - Personalisation - Portfolio Accounting - Publishing/Sharing - ROI Tracking - Real-Time Analytics - Reporting & Statistics - Reporting/Analytics - SEO Audit - SEO Management - Search/Filter - Time on Site Tracking - Visitor Tracking - Visual Analytics - Web Traffic Reporting - Website Analytics - Website Monitoring ... and 22 more features ## Integrations (7 total) - Amazon S3 - Google Analytics 360 - Google Sheets - HubSpot CRM - Salesforce Marketing Cloud - Salesforce Sales Cloud - Snowflake ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) ## Related Categories - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) - [Artificial Intelligence (AI) Software](https://www.capterra.co.uk/directory/30938/artificial-intelligence/software) - [Website Optimisation Tools](https://www.capterra.co.uk/directory/31557/website-optimization-tools/software) - [PPC Software](https://www.capterra.co.uk/directory/30967/ppc/software) - [Social Media Analytics Tools](https://www.capterra.co.uk/directory/31655/social-media-analytics-tools/software) ## Alternatives 1. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews) 2. [Lucky Orange](https://www.capterra.co.uk/software/150695/lucky-orange) — 4.7/5 (260 reviews) 3. [SEO PowerSuite](https://www.capterra.co.uk/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 4. [Screpy](https://www.capterra.co.uk/software/209021/screpy) — 4.8/5 (236 reviews) 5. [Looker](https://www.capterra.co.uk/software/169053/looker) — 4.5/5 (282 reviews) ## Reviews ### "Similarweb is the leading industry market intelligence tool" — 5.0/5 > **Ben** | *9 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: By segmenting website traffic in Similarweb, we can now precisely measure website traffic to specific pages and folders across competitor domains. The new "All Traffic" view for marketing channel sources also allows us to determine which channel sources are driving traffic to the relevant page/folder being analysed. > > **Cons**: I genuinely can't think of anything I dislike about Similarweb. They're consistently innovating with new features, such as their AI Intelligence tools, which have provided us with valuable insights into our clients' competitors and enabled us to learn more about new categories in global markets as well. > > Similarweb is a market intelligence platform that provides meaningful insights to brands and agencies. Similarweb offers a number of key features including Search, Gen AI and Ad Intelligence, as well as website and app research. Similarweb enables us to provide our clients with detailed competitor benchmarking and understand the market landscape as well, both through the platform and their API offering, which is the most advanced API available compared to other relatable tools. ----- ### "Fast and Reliable Digital Insights, with AI Potential" — 4.0/5 > **Edward** | *13 April 2026* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: What I value most is how it delivers quick, reliable data on competitor traffic across different regions, both organic and paid search. It's great for spotting trends. I also appreciate the recent addition of AI referral tracking, which provides an extra data point, even if I'm still assessing its trustworthiness. > > **Cons**: The main drawback right now is the uncertainty surrounding the newer AI traffic metrics. While it's a useful additional data point for tracking referrals from things like Gemini or ChatGPT, the data is still in its infancy, and I’m hesitant to base major business decisions on those figures just yet. Also, because the platform is so comprehensive, it can feel like a lot of the broader features go underutilised if you're already running a specialised suite of other SEO and search tools. > > Overall, SimilarWeb is a fast and valuable tool for regional competitive analysis in organic and paid search, offering clear insights into trends. While I find the new AI features helpful as a data point, I'm currently assessing their long term reliability. It's become a staple in my SEO toolkit. ----- ### "Similarweb can Accelerate Your Digital Growth" — 5.0/5 > **Luciano** | *14 April 2026* | Gambling & Casinos | Recommendation rating: 10.0/10 > > **Pros**: From what I've seen in reviews of Similarweb's platform, I appreciate the wealth of data and competitive insights it provides. Many find it invaluable for understanding industry trends, benchmarking performance, and identifying high-quality leads. The platform's ability to offer a comprehensive view of digital activity, including traffic sources, audience demographics, and keyword analysis, is frequently highlighted as a key strength. > > **Cons**: The fact that there's limited data regarding very small markets or regions like small countries in the Latin America region. ----- ### "Excellent Competitor Intelligence" — 5.0/5 > **Joe** | *1 September 2025* | Information Technology & Services | Recommendation rating: 7.0/10 > > **Pros**: The wealth of features offered by Similarweb, across SEO, Market Insights and Competitor Intelligence. > > **Cons**: Newer functionality is often gated behind ever-increasing subscription tiers. The sampled data and high threshold for analysis can also mean we are unable to use it to analyse smaller brands. > > We use Similarweb daily to inform our digital strategy for clients. It is an essential part of our toolkit. ----- ### "Strong Insights Tool" — 5.0/5 > **James** | *1 September 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Great insights tool that proves its value for money time and time again - easy user interface makes finding relevent data easy > > **Cons**: There are no main issues with similarweb, and they are often rolling out new features that help with insights > > We have continued to enjoy similarweb and would recommend to anyone looking to gain actionable insights ----- Page: 1 / 12\ Next: [Next page](https://www.capterra.co.uk/software/148472/similarweb-pro?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/148472/similarweb-pro) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | tr | | ----- ## Structured Data