--- description: Discover the benefits and disadvantages of Semrush. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Semrush Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Semrush](/software/151962/semrush) # Semrush Canonical: https://www.capterra.co.uk/software/151962/semrush Page: 1 / 94\ Next: [Next page](https://www.capterra.co.uk/software/151962/semrush?page=2) > Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. > > Verdict: Rated **4.6/5** by 2316 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Semrush? From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2316 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Semrush - **Location**: Trevose, US - **Founded**: 2008 ## Commercial Context - **Starting Price**: US$139.95 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Pro: $139.95/month Guru: $249.95/month Business: $499.95/month Semrush One Starter: $199/mo Semrush One Pro+: $299/mo Semrush One Advanced: $549/mo - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese - **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Singapore, Spain, United Kingdom, United States ## Features - AI/Machine Learning - Activity Dashboard - Ad hoc Reporting - Alerts/Notifications - Audit Management - Backlink Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Tracking - Channel Management - Collaboration Tools - Competitor Monitoring - Content Management - Conversion Tracking - Customer Engagement - Customisable Reports - Dashboard - Data Import/Export - Data Visualisation - Engagement Tracking - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Link Analytics - Listing Management - Marketing Management - Monitoring - Multi-Account Management - Multi-Campaign - Multi-Channel Campaigns - Multi-Channel Data Collection - Multi-Channel Distribution - Performance Metrics - Real-Time Analytics - Reporting & Statistics - Reporting/Analytics - SEO Audit - Social Marketing - Social Media Monitoring - Task Management - Template Management - Third-Party Integrations - Time on Site Tracking - URL Shortener - User Interaction Tracking - Visual Analytics - Web Traffic Reporting - Website Analytics - Website Monitoring ... and 12 more features ## Integrations (11 total) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) ## Related Categories - [Competitive Intelligence Software](https://www.capterra.co.uk/directory/30539/competitive-intelligence/software) - [SEO Software](https://www.capterra.co.uk/directory/30931/seo/software) - [AI Marketing Tools](https://www.capterra.co.uk/directory/34136/ai-marketing-tools/software) - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) ## Alternatives 1. [SE Ranking](https://www.capterra.co.uk/software/142169/se-ranking) — 4.7/5 (297 reviews) 2. [Wix](https://www.capterra.co.uk/software/169007/wix) — 4.4/5 (10606 reviews) 3. [Ahrefs](https://www.capterra.co.uk/software/176340/ahrefs) — 4.7/5 (581 reviews) 4. [AccuRanker](https://www.capterra.co.uk/software/149278/accuranker) — 4.9/5 (330 reviews) 5. [Screpy](https://www.capterra.co.uk/software/209021/screpy) — 4.8/5 (236 reviews) ## Reviews ### "SEMRUSH review" — 4.0/5 > **Ryan** | *4 October 2024* | Financial Services | Recommendation rating: 7.0/10 > > **Pros**: If you're familiar with SEO it's very easy to use, as it's so popular there are a lot of helpful guides and blog posts to get the most out of the platform > > **Cons**: Not too many cons, but each tool has their own strengths. One con would be concurrent project limitations. Also you're better off using crawling software like screaming frog or lumar for your tech insights > > It's a tool used on a daily basis to perform SEO tasks, there are additional features which help focus on the content and tech side but overall i have used it for keyword research which has been effective. ----- ### "Powerful SEO analysis tool for websites" — 5.0/5 > **Owen** | *8 November 2024* | Consumer Goods | Recommendation rating: 10.0/10 > > **Pros**: Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is ranking vs our competitors > > **Cons**: Prices add up quickly and there are cheaper alterantives on the market ----- ### "Good SEO tool with strong features but some billing hiccups" — 4.0/5 > **Joe** | *5 December 2025* | Computer Software | Recommendation rating: 7.0/10 > > **Pros**: The core SEO features are solid. The Pro plan gives a clear view of site health, keyword rankings and basic competitor visibility in one place. Site audits, keyword tracking and simple competitor checks are easy to run and interpret, which has been useful for a small B2B SaaS like us without a huge in-house SEO team. Once projects are set up, it’s straightforward to monitor how our SEO is performing over time and to spot issues early. > > **Cons**: The platform is powerful, but the interface and pricing structure can feel complex if you’re not using it every day. There is a learning curve in understanding which features and limits you actually need, and how add-ons interact with the main subscription. We did experience confusion around add-ons (SERP Gap Analyzer and Local Pro) and how they affected our renewal. At first, the focus in support was on internal refund policies rather than on clearing up the underlying issue. However, after escalation Semrush ultimately removed the add-ons we didn’t need and issued full account credits for the associated charges, which I appreciate. I would still like to see clearer visibility and simpler management of add-ons in the UI for business customers. > > Functionally, Semrush has done what we needed: monitor technical site health, track rankings for key terms, and give a quick read on how we compare with competitors. For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities. We did have a difficult experience around add-ons and renewal, which was frustrating initially. That said, once the issue was fully understood and escalated, Semrush support resolved it by removing the add-ons and issuing full credits for the disputed charges. Overall, the product itself is strong and we continue to get value from the core Pro features. With some improvements to add-on transparency and renewal communication, it would be even easier to recommend. ----- ### "Powerful SEO all-rounder" — 5.0/5 > **James** | *27 November 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: All in one tool that gives me a deep understanding of my work > > **Cons**: A little expensive and the link \& on-page suggestions don't feel useful to me. > > I use semrush mostly for it's domain overview and keyword functions. It helps me to quickly assess competitors and potential clients, as well as for researching on-page topics. I'm very happy with my experience with on-page and technical SEO tools, though the off-page tools feel less powerful. I also use the local SEO package, though am considering switching to more custom products elsewhere. ----- ### "Best for SEO" — 4.0/5 > **Matt** | *12 March 2025* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: Semrush offers so much insight into domains and SEO making ranking for keywords much easier as I can actually see what’s going on more clearly\! > > **Cons**: Semrush’s naming techniques for its features are so confusing and it can often be difficult to find the right tool in the software. > > Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand ----- Page: 1 / 94\ Next: [Next page](https://www.capterra.co.uk/software/151962/semrush?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/151962/semrush) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data