--- description: Discover the benefits and disadvantages of CTM. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: CTM Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Call Tracking Software](/directory/30901/call-tracking/software) > [CTM](/software/152004/call-tracking-software) # CTM Canonical: https://www.capterra.co.uk/software/152004/call-tracking-software Page: 1 / 7\ Next: [Next page](https://www.capterra.co.uk/software/152004/call-tracking-software?page=2) > CTM is an analytics software that helps sales and marketing teams optimize strategies through insights into customer interactions. > > Verdict: Rated **4.6/5** by 150 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses CTM? CTM is used by marketing agencies, digital marketers, sales teams, contact centers, and global organizations. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 150 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: CallTrackingMetrics - **Location**: Severna Park, US - **Founded**: 2010 ## Commercial Context - **Starting Price**: US$79.00 - **Pricing model**: Usage Based - **Pricing Details**: CallTrackingMetrics offers 4 plans to choose from, to fit any goal, starting at just $79. Plans are on a month-to-month basis, with no required annual contract (unless you want one\!), and include unlimited users with just one subscription. You only pay for the data you use, there’s no unnecessary bundling of numbers and minutes. The first month’s subscription is always free, giving flexibility to ramp up without an upfront investment. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Albania, Algeria, Angola, Antigua & Barbuda, Argentina, Australia, Austria, Azerbaijan, Bahamas, Barbados, Belarus, Belgium, Belize, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria and 123 more ## Features - 2-Way Messaging - Agent Interface - Automated Responses - Automated Routing - Automatic Transcription - CRM - Call Logging - Call Monitoring - Call Recording - Call Reporting - Call Routing - Call Scripting - Call Transfer - Callback Scheduling - Caller Profiles - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Chatbot - Contact Management - Conversion Tracking - Cross Channel Attribution - Customer Experience Management - Customer Journey Mapping - Dashboard - Data Security - Event Triggered Actions - File Transfer - IVR - Keyword Tracking - Lead Qualification - List Management - Mass Texting - Mobile Access - Multi-Channel Communication - Multi-Touch Attribution - Multi-User Collaboration - Multiple Scripts - Phone Key Input - Predictive Dialer - Quality Management - Queue Management - ROI Tracking - Recording - Reporting/Analytics - Scheduled Messaging - Self-Service Search - Third-Party Integrations - Workforce Management ... and 11 more features ## Integrations (53 total) - AB Tasty - Acquisio - Adobe Analytics - Adobe Commerce - AgencyAnalytics - CAKE - Call Criteria - Dialogflow - Drift - Dynamics 365 - Facebook Business Suite - Google Ads - Google Analytics 360 - Google Data Studio - Google Forms ... and 38 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Call Tracking Software](https://www.capterra.co.uk/directory/30901/call-tracking/software) ## Related Categories - [Telephony Software](https://www.capterra.co.uk/directory/30084/telephony/software) - [Conversational Marketing Software](https://www.capterra.co.uk/directory/31562/conversational-marketing-platform/software) - [Call Tracking Software](https://www.capterra.co.uk/directory/30901/call-tracking/software) - [Call Centre Software](https://www.capterra.co.uk/directory/30007/call-center/software) - [SMS Marketing Software](https://www.capterra.co.uk/directory/30842/sms-marketing/software) ## Alternatives 1. [JustCall](https://www.capterra.co.uk/software/157853/justcall) — 4.1/5 (223 reviews) 2. [Dialpad](https://www.capterra.co.uk/software/190976/dialpad-sell) — 4.2/5 (562 reviews) 3. [Nextiva](https://www.capterra.co.uk/software/175788/nextiva) — 4.6/5 (914 reviews) 4. [800.com](https://www.capterra.co.uk/software/208208/800-com) — 4.7/5 (313 reviews) 5. [Five9](https://www.capterra.co.uk/software/132405/five9) — 4.2/5 (481 reviews) ## Reviews ### "Good Quality, Great Insights" — 5.0/5 > **Sean** | *4 November 2025* | Hospital & Health Care | Recommendation rating: 9.0/10 > > **Pros**: CTM is a robust call platform, where it's complexity can almost be harmful if you aren't sure of what you are doing. I love that it integrates fully with Salesforce as well as Google Looker. I have spent some time learning the system and love being able to create my own reports, as well as call queues, IVRs, and automations. The AI insights and transcripts are extremely helpful to monitor calls at a glance. > > **Cons**: CTM unfortunately has the capacity to be buggy, and often times there's limited resources to help (unless you pay for an additional support package). I have found the CTM team to be responsive, though, and we have worked through the bulk of my issues. CTM, being web-based, also has the potential to experience lags in quality, dropped calls and other issues. And aforementioned, because the system is so complex, it is easy to create logic that causes more issues down the road than intended. One benefit is that CTM tracks all changes (within almost everything) so you can hunt down and figure out what changed, when it changed, and by who. > > I had a moment the other day where I was asked about my current call platform (CTM) in comparison to an older platform we used prior, and it was really eye-opening. I could not imagine going back and losing insights like customizable reporting, agent stats, live call listening, automated text messages, and ease of purchasing new numbers. ----- ### "The best call and contact management tool for elite marketers" — 5.0/5 > **Mitchell** | *15 December 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: I love the customization and advanced features CTM has over its competitors. It’s very much a sandbox that you can use to do almost anything with regarding tracking. It’s been a staple in my marketing work. > > **Cons**: Th learning curve is steep for some, and it has a ton of settings that you might not ever touch. It can be a lot for people to wrap their head around. > > I’ve recommended almost all my clients in the lead generation space get CallTrackingMetrics. It is at the core of my work. And, their support has been helpful when needed for bugs and issues I run into occasionally along the way. ----- ### "Great platform for marketing attribution and call center solution." — 5.0/5 > **Owen** | *20 October 2025* | Law Practice | Recommendation rating: 10.0/10 > > **Pros**: I enjoy the flexibility that is offered using CTM's platform. CTM allows you to create custom triggers for almost any situation or activity that happens within CTM. This allows us to seamlessly integrate with other platforms including our CRM. In addition, we are able to automate many processes which frees up our agents to take care of higher priority tasks. Moreover, CTM's custom fields allow you to pull in crucial client data from your CRM and build out conditional logic based on the client information from your CRM. Furthermore, CTM is constantly putting out new feature such as Voice AI, Smart Routers, LeadReactors, and AI Texting agents. These features are usually free of any additional cost and allows for a more sophisticated phone system. > > **Cons**: Some settings take some digging and trial and error before getting them configured properly. However, this can be overcome with a bit of trial and error. > > I have had a very positive experience with CallTrackingMetrics. We found that its automation capabilities has saved our agents from having to do a lot of manual work and has freed them up for higher priority tasks. ----- ### "CTM Review" — 5.0/5 > **Lauren** | *11 September 2025* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: The system has many features available, but the setup is very intuitive. If issues arise, there are plenty of help articles available as well as quick access to the support team. > > **Cons**: It can be difficult to keep cost in check as you add additional services and volume. Billing can be rather complex if using many features, so it can cause a lengthy audit process. > > Overall, we've had great success using CallTrackingMetrics\! The team has been very helpful as we've built the system out to our exact needs, and the feature set is impressive. ----- ### "Thanks for a Great Decade" — 5.0/5 > **Colin** | *26 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Speed of the platform, Ease of use, Ease of Training new clients \& Onboarding existing ones. Setup for digital marketing doesn't get much easier than this- and if it is, it's a worse experience\! Please see Service Titan Marketing Pro if you want to know what pain is. > > **Cons**: Agency accounts cannot have multiple sub accounts open and reporting at once. As a self-proclaimed power user I do wish I could grab more data at once, but this is probably a "me problem". > > Incredible compared to most other phone software. All the bells and whistles, but not bogged down by widgets, API connections or poor infrastructure. CTM is easy to present and train with, without taking agency away from it's users. It's Your particular setup \& How You think work should flow. ----- Page: 1 / 7\ Next: [Next page](https://www.capterra.co.uk/software/152004/call-tracking-software?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/152004/call-tracking-software) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data