---
description: Discover the benefits and disadvantages of Moz Pro.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: Moz Pro Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Moz Pro](/software/152215/moz-pro)

# Moz Pro

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> All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results.
> 
> Verdict: Rated **4.5/5** by 349 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Moz Pro?

Moz targets the marketing departments of organizations in various industries. It can support small, medium, and large established enterprises to help streamline marketing operations.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 349 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Moz
- **Founded**: 2004

## Commercial Context

- **Starting Price**: US$99.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Moz Pro offers plans directed to different SEO needs and with features and limits increasing per plan level. Starter plan starts at $49/month, Standard plan $99/month, Medium plan $179/month, Large plan $299/month.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus and 229 more

## Features

- API
- Activity Dashboard
- Alerts/Notifications
- Audit Management
- Brand Guidelines
- Campaign Management
- Competitive Analysis
- Content Management
- Dashboard
- Data Import/Export
- Data Visualisation
- Digital Asset Management
- Keyword Research Tools
- Keyword Tracking
- Link Analytics
- Link Management
- Monitoring
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- Search/Filter
- Visitor Tracking
- Web Traffic Reporting
- Website Analytics
- Website Monitoring
- Workflow Management

## Integrations (1 total)

- Google Analytics 360

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)

## Category

- [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software)

## Related Categories

- [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software)
- [Website Optimisation Tools](https://www.capterra.co.uk/directory/31557/website-optimization-tools/software)
- [Brand Management Software](https://www.capterra.co.uk/directory/30531/brand-management/software)
- [Competitive Intelligence Software](https://www.capterra.co.uk/directory/30539/competitive-intelligence/software)
- [Link Management Software](https://www.capterra.co.uk/directory/31196/link-management-tools/software)

## Alternatives

1. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews)
2. [Ahrefs](https://www.capterra.co.uk/software/176340/ahrefs) — 4.7/5 (581 reviews)
3. [Wix](https://www.capterra.co.uk/software/169007/wix) — 4.4/5 (10606 reviews)
4. [AccuRanker](https://www.capterra.co.uk/software/149278/accuranker) — 4.9/5 (330 reviews)
5. [Screpy](https://www.capterra.co.uk/software/209021/screpy) — 4.8/5 (236 reviews)

## Reviews

### "Very solid option for All-in-One Seo management in 2025" — 4.0/5

> **Angus** | *16 June 2025* | Broadcast Media | Recommendation rating: 6.0/10
> 
> **Pros**: Great UI with a wide range of tools to improve SEO, responsive and easy to setup and track keywords. Cheaper price than the other top tools.
> 
> **Cons**: Sometimes the serp analysis data and rankings are not as accurate as your industry leaders like ahrefs and semrush. Also for the price there are other options that may better suit your needs.
> 
> We used Moz Pro for a year after coming across from SE Ranking when they increased their subscription fees substantially. Moz Pro offered a very good experience with an intuitive UI and wide range of features and was a decent alternative to other similarly priced tools. Ultimately though, we preferred SE Ranking for the price bracket.

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### "Veteran with the regular flaws" — 4.0/5

> **Sean** | *10 November 2025* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: It's one of the first SEO tools, and as a result, it's more reliable. The Keyword research tool is easy to use.
> 
> **Cons**: 1. The freemium model is very limited&#10;2. It's not always reliable. On more than one occasion, the keyword and traffic stats weren't accurate
> 
> The biggest thing Moz has going is its name. It earned credibility for being around for so long.&#10;The accuracy of these tools is notoriously not fail-proof. I don't know which is the most accurate, but throughout the years, I noticed discrepancies between Moz's results compared to other SEO tools.

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### "Multi-campaign SEO trackinng" — 5.0/5

> **Marmi** | *2 December 2024* | E-Learning | Recommendation rating: 10.0/10
> 
> **Pros**: SEO tracking and multi-campaign management
> 
> **Cons**: Limited competitor tracking for different regions
> 
> Good experience, but I wish it has more in-depth competitor tracking in terms of different regions/markets.

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### "More keywords\!" — 5.0/5

> **Rachel** | *12 November 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Moz Pro has a lot of features that are helpful for SEO. I like the Domain Analysis and Keyword Explorer tools.
> 
> **Cons**: Moz Pro is expensive. The interface can be confusing at times.
> 
> Moz Pro is a good SEO tool. It helped me improve my website's ranking.

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### "Powerful tools even at the free level." — 5.0/5

> **Kate** | *6 August 2019* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: Moz is one of the first tools I use when doing keyword research. Even at the free tier, it's a super helpful tool.  They have a suite of free tools available, and each are well worth paying for.  Their content is also educational and genuinely helpful.  Highly recommend.
> 
> **Cons**: There's really nothing to dislike.  They offer a lot for free, and pack a lot of value into the paid tools.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/152215/moz-pro)

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