---
description: Discover the benefits and disadvantages of Omnisend.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Omnisend Pricing, Cost & Reviews - Capterra UK 2026
---

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# Omnisend

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> Omnisend is an email marketing tool for eCommerce brands to boost revenue with automation, SMS features, and integrations.
> 
> Verdict: Rated **4.7/5** by 836 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Omnisend?

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 836 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Omnisend
- **Location**: Western Gateway, UK
- **Founded**: 2014

## Commercial Context

- **Starting Price**: US$16.00
- **Pricing model**: Usage Based (Free version available)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Albania, Algeria, Andorra, Angola, Argentina, Australia, Austria, Azerbaijan, Bahamas, Bangladesh, Belarus, Belgium, Bosnia & Herzegovina, Brazil, British Virgin Islands, Bulgaria, Cameroon, Canada, Central African Republic, Chile and 88 more

## Features

- 2-Way Messaging
- API
- Activity Dashboard
- Automated Responses
- Behavioural Targeting
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Channel Management
- Click Tracking
- Contact Database
- Contact Management
- Content Management
- Conversion Tracking
- Customer Profiles
- Customer Segmentation
- Customisable Templates
- Dashboard
- Email Templates
- Email Tracking
- Event Triggered Actions
- Forms Creation & Design
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Segmentation
- Marketing Automation
- Mass Texting
- Message Personalisation
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Campaigns
- Performance Metrics
- Personalisation
- ROI Tracking
- Real-Time Analytics
- Real-Time Notifications
- Real-Time Reporting
- Scheduled Messaging
- Search/Filter
- Social Marketing
- Social Media Integration
- Subscriber Management
- Template Management
- WYSIWYG Editor
- Workflow Management

... and 21 more features

## Integrations (102 total)

- 29 Next
- 99minds
- Adobe Commerce
- AfterShip
- Alloy
- Appy Pie
- Argoid
- BigCommerce
- CartHook
- ConvertFlow
- Digioh
- EComposer
- Easyship
- Ekoma
- Elink.io

... and 87 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software)
- [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software)
- [SMS Marketing Software](https://www.capterra.co.uk/directory/30842/sms-marketing/software)
- [Content Marketing Software](https://www.capterra.co.uk/directory/30796/content-marketing/software)
- [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software)

## Alternatives

1. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3407 reviews)
2. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17570 reviews)
3. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2256 reviews)
4. [Constant Contact](https://www.capterra.co.uk/software/31898/constant-contact) — 4.3/5 (2912 reviews)
5. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews)

## Reviews

### "Great email platform" — 5.0/5

> **Hannah** | *15 September 2025* | Publishing | Recommendation rating: 8.0/10
> 
> **Pros**: Ease of use and how easy it is to create beautiful looking mailers. I like how you're building the web and mobile version together, so there's no margin in error. I also love how easy it is to boost emails.
> 
> **Cons**: I feel the templates could be better overall as well as the analytics and reporting depth which could be more advanced.
> 
> Overall I love using the platform as it's so easy and intuitive. We've had some great results since using it.

-----

### "A Must-Have Tool for Efficient Email Marketing Automation" — 5.0/5

> **Fredrick** | *4 October 2024* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Omnisend's user-friendly interface and robust automation features are outstanding. We love how easy it is to set up sophisticated email campaigns, from segmentation to personalisation. The ability to seamlessly integrate with multiple platforms and the drag-and-drop editor makes creating professional email templates a breeze. The reporting features provide actionable insights, allowing us to track performance and optimise campaigns effectively.
> 
> **Cons**: The only minor drawback is that the platform can feel a bit limited when dealing with advanced multi-channel marketing across SMS and push notifications. While it covers email marketing exceptionally well, some more complex features or integrations with other channels could benefit from further enhancement.
> 
> Overall, Omnisend has been a fantastic tool for our agency. We use it on behalf of multiple clients, and it has significantly improved our ability to deliver highly targeted, conversion-driven email campaigns. The customer support team is responsive and helpful, making the entire experience smooth and efficient. It’s been an invaluable asset for scaling our clients' marketing efforts.

-----

### "Great value and service" — 5.0/5

> **Jenna** | *4 October 2024* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: Super easy to use and set up with lots of options for segmentation/automation at a reasonable price point. The support is excellent too.
> 
> **Cons**: While the pre-designed email templates could be much better, it's very easy to create your own customised templates, which I found much more effective for our brand.

-----

### "Intuitive and easy to use." — 5.0/5

> **Sean** | *21 October 2024* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: Omnisend is incredibly easy to use, the email builder allows you to create a very intuitive and visually appealing email with ease.
> 
> **Cons**: The cost for the service can become quite high once your subscriber list gets over the 50k mark, so it may be less appealing to larger businesses.
> 
> Overall my experience with Omnisend has been great, I would definitely recommend it.

-----

### "Very good email automation app with helpful support team" — 5.0/5

> **Obinna** | *10 April 2025* | Cosmetics | Recommendation rating: 9.0/10
> 
> **Pros**: Variety of forms and email automation options. Good support.
> 
> **Cons**: Communication on price changes could be better as your audience grows
> 
> Very good email automation app with helpful support team. Would recommend

-----

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/153508/omnisend)

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