--- description: Discover the benefits and disadvantages of ZoomInfo Sales. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ZoomInfo Sales Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Lead Generation Software](/directory/30963/lead-generation/software) > [ZoomInfo Sales](/software/168264/zoominfo-sales) # ZoomInfo Sales Canonical: https://www.capterra.co.uk/software/168264/zoominfo-sales Page: 1 / 14\ Next: [Next page](https://www.capterra.co.uk/software/168264/zoominfo-sales?page=2) > ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. > > Verdict: Rated **4.1/5** by 317 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses ZoomInfo Sales? ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.1/5** | 317 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 3.8/5 | Based on overall reviews | | Value for Money | 3.6/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: ZoomInfo - **Location**: Vancouver, US - **Founded**: 2000 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Please contact ZoomInfo directly for pricing details. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Canada, Finland, France, Germany, Ireland, Netherlands, New Zealand, Portugal, Spain, Sweden, Switzerland, United Kingdom, United States ## Features - Activity Dashboard - Alerts/Notifications - B2B Lead Generation - CRM - Campaign Management - Communication Management - Competitive Analysis - Contact Database - Contact Management - Content Marketing Software - Conversation Intelligence - Customer Profiles - Customer Segmentation - Dashboard - Data Import/Export - Intent Data - Interaction Tracking - Lead Capture - Lead Generation - Lead Management - Lead Notifications - Lead Nurturing - Lead Qualification - Lead Segmentation - Marketing Automation - Multi-Channel Attribution - Multi-Channel Communication - Pipeline Management - Predictive Analytics - Prioritisation - Prospecting Tools - Reporting/Analytics - Sales Pipeline Management - Search/Filter - Target Account Identification - Third-Party Integrations - Website Visitor Tracking - Workflow Management ## Integrations (17 total) - Bullhorn ATS & CRM - Dynamics 365 - Dynamics 365 Business Central - Google Analytics 360 - HubSpot CRM - JobDiva - Marketo Engage - Oracle Eloqua Marketing Automation - Outreach - Pipedrive - SalesLoft - Salesforce Marketing Cloud Account Engagement - Salesforce Sales Cloud - Slack - Snowflake ... and 2 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software) ## Related Categories - [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software) - [Customer Data Platforms (CDP)](https://www.capterra.co.uk/directory/31334/customer-data-platform/software) - [Buyer Intent Software](https://www.capterra.co.uk/directory/32055/buyer-intent/software) - [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software) - [Predictive Lead Scoring Software](https://www.capterra.co.uk/directory/32276/predictive-lead-scoring/software) ## Alternatives 1. [Cognism](https://www.capterra.co.uk/software/169083/cognism) — 4.7/5 (255 reviews) 2. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) 3. [Seamless](https://www.capterra.co.uk/software/207295/seamless-ai) — 4.5/5 (487 reviews) 4. [Dripify](https://www.capterra.co.uk/software/215082/dripify) — 4.7/5 (476 reviews) 5. [useArtemis](https://www.capterra.co.uk/software/1035603/useartemis) — 4.7/5 (171 reviews) ## Reviews ### "Highly Aggressive Commercial Terms, Disappointing Product – SME Buyers Beware" — 1.0/5 > **george** | *21 May 2025* | Construction | Recommendation rating: 0.0/10 > > **Pros**: In fairness, the user interface is well presented, and the breadth of integrations and feature marketing is impressive on paper. The onboarding process was structured, and initial contact with their sales team was professionally handled. > > **Cons**: The reality of using the product was a sharp contrast to its presentation. The intent data, heavily marketed as a core value proposition, proved consistently inaccurate and ultimately unusable by our outbound team. Despite significant internal efforts, we saw little to no meaningful return, and our team quickly stopped using the platform altogether. Far more concerning, however, is ZoomInfo's commercial posture. Despite providing a written communication confirming that our renewal had been voided, they later reversed their position and began aggressively pursuing payment for a further year of service. This is despite full knowledge that we do not use, and do not want, the product. Their actions demonstrate a complete absence of commercial integrity and reflect a business model built on rigid enforcement rather than value delivery. Their pricing tactics are similarly problematic – initial proposals run into five figures per month, only to be heavily discounted under pressure. Even at the reduced rate, the product failed to justify its cost. Their entire operation appears structured to extract maximum revenue with minimal accountability, and to lock businesses into unfavourable terms with no regard for the actual experience or outcome. > > Our experience with ZoomInfo has been overwhelmingly negative. We engaged in good faith, found the product lacking, attempted to exit appropriately, and were then subjected to aggressive and inflexible enforcement, despite ZoomInfo having confirmed in writing that the renewal was void. They have since ignored that position entirely. This feels less like a technology partner and more like a commercial trap. Their approach appears intentionally structured to exploit SMEs who may lack the legal resources to contest their tactics. The level of customer care is virtually nonexistent, and any conversation quickly turns contractual. For additional context, their Trustpilot rating is currently 1.6 out of 5. That alone should serve as a significant warning to others. Our recommendation is simple: avoid ZoomInfo. There are better products, better commercial practices, and better companies to deal with. ----- ### "Zoominfo.com" — 4.0/5 > **Steve** | *19 August 2025* | Commercial Real Estate | Recommendation rating: 8.0/10 > > **Pros**: Nice clean interface and extensive features with quality data. Pretty easy to setup and a great tool for lead generation > > **Cons**: Is costly and will need time to properly extract real value. Need to be careful with credits as they mount up quickly > > Very positive so far but need to keep an eye on credits and wary of their contracutal stance regarding cancellation. ----- ### "Comprehensive Data, But Expensive for Smaller Teams" — 4.0/5 > **J J** | *1 October 2024* | Information Technology & Services | Recommendation rating: 6.0/10 > > **Pros**: ZoomInfo offers an extensive database of contacts and company information, which is valuable for prospecting and lead generation. The depth of data, including firmographics and technographics, is highly useful. > > **Cons**: The high cost of ZoomInfo can be prohibitive, especially for smaller teams. Additionally, some of the data is outdated or inaccurate, which can lead to wasted outreach efforts. > > ZoomInfo is a solid tool for market intelligence and contact discovery, but the price and occasional inaccuracies in the data can be frustrating. It’s well-suited for larger organizations that can justify the cost. ----- ### "Honest Review" — 4.0/5 > **Shahbaz** | *8 April 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Great contact information \& excellent for searching for prospects > > **Cons**: EMEA data is not as strong as USA. Public sector contacts lack contact information > > very good 8/10 easy to use portal is clear \& concise Support offered is great additional features, enrichment, form complete \& websights are all very good ----- ### "Okay data solution although more cost effective solutions exist" — 3.0/5 > **Thomas** | *1 August 2025* | Information Technology & Services | Recommendation rating: 6.0/10 > > **Pros**: Data quality was okay, particularly for the US. Good search tools within the platform (although prefer Cognism UI) > > **Cons**: Felt like it was an expensive option compared to other products on the market and sales team constantly trying to upsell new expensive addons \& features. Not as strong with EU contact data. Never saw anything of value from intent feature. > > Okay experience and not a bad solution but feel that there are more cost effective tools on the market. ----- Page: 1 / 14\ Next: [Next page](https://www.capterra.co.uk/software/168264/zoominfo-sales?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/168264/zoominfo-sales) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data