--- description: Discover the benefits and disadvantages of Trustpilot. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Trustpilot Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Review Management Software](/directory/31024/review-management/software) > [Trustpilot](/software/169618/trustpilot) # Trustpilot Canonical: https://www.capterra.co.uk/software/169618/trustpilot Page: 1 / 49\ Next: [Next page](https://www.capterra.co.uk/software/169618/trustpilot?page=2) > A customer review management tool that brings businesses and consumers together through reviews. > > Verdict: Rated **4.5/5** by 1202 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Trustpilot? Trustpilot serves all of the Internet economy. - Ecommerce - Retail - Financial services - Consumer services - Consumer goods - Insurance - Healthcare - Auto - Travel ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 1202 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Trustpilot - **Founded**: 2007 ## Commercial Context - **Starting Price**: US$299.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Free: $0 per month Plus: $299 per month Premium: $629 per month Advanced: $1,099 per month Enterprise: Contact Vendor for pricing. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Danish, Dutch, English, French, German, Italian, Spanish, Swedish - **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, Denmark, France, Germany, Ireland, Italy, Lithuania, Netherlands, New Zealand, Spain, Sweden, Switzerland, United Kingdom, United States ## Features - Anonymous Feedback - Campaign Management - Complaint Monitoring - Customer Experience Management - Dashboard - Data Visualisation - Engagement Tracking - Feedback Management - Mobile Survey - Multi-Channel Data Collection - Negative Feedback Management - Reporting/Analytics - Response Management - Review Monitoring - Review Notification - Review Request - SEO Management - Sentiment Analysis - Social Media Integration - Social Promotion - Social Sharing - Survey/Poll Management - Surveys & Feedback - Text Analysis - Third-Party Integrations - Trend Analysis - Visual Analytics ## Integrations (36 total) - Adestra - Adobe Commerce - BigCommerce - Chattermill - Flowbox - Fresh Relevance - Gnatta - Gorgias - Hootsuite - Klaviyo - Mailchimp - Meta for Business - Movable Ink - Nosto - OpenCart ... and 21 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support - Chat ## Category - [Review Management Software](https://www.capterra.co.uk/directory/31024/review-management/software) ## Related Categories - [Review Management Software](https://www.capterra.co.uk/directory/31024/review-management/software) - [Customer Satisfaction Software](https://www.capterra.co.uk/directory/30541/customer-satisfaction/software) - [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software) - [Customer Loyalty Software](https://www.capterra.co.uk/directory/10031/customer-loyalty/software) - [NPS Software](https://www.capterra.co.uk/directory/32075/nps/software) ## Alternatives 1. [Jotform](https://www.capterra.co.uk/software/158456/jotform-4-0) — 4.7/5 (2794 reviews) 2. [LiveAgent](https://www.capterra.co.uk/software/102188/liveagent) — 4.7/5 (1753 reviews) 3. [SurveyMonkey](https://www.capterra.co.uk/software/32728/surveymonkey) — 4.6/5 (10426 reviews) 4. [Broadly](https://www.capterra.co.uk/software/161326/broadly-reviews) — 4.8/5 (336 reviews) 5. [Experience.com](https://www.capterra.co.uk/software/178112/socialsurvey) — 4.7/5 (89 reviews) ## Reviews ### "Expensive but necessary for reputation management" — 4.0/5 > **Verified Reviewer** | *21 July 2025* | Information Technology & Services | Recommendation rating: 5.0/10 > > **Pros**: The interface is very user friendly, it's easy to integrate with ecommerce and easy to manage replying to customer reviews. > > **Cons**: It seems like it's a bit of a 'necessary evil' to have, on one hand we need a system to collect customer reviews, but also the ability to reply to any reviews and so we're left paying for this expensive bit of software just to manage our reputation. > > In the past 2 years we've been a Trustpilot customer, they've increased the subscription price whilst taking away features and not adding any new features to our plan, so we're paying for a diminished product, but so many software companies are doing this nowadays. I truly wish there was an alternative ----- ### "Glad Trust Pilot exists, used across the sectors" — 5.0/5 > **Will** | *12 January 2026* | Arts & Crafts | Recommendation rating: 10.0/10 > > **Pros**: Trust Pilot is the largest of its kind in the sector and is used across the board to gauge trust. It is trustworthy, verifiable and holds a lot of useful data about customers and the sector. It is useful from both sides of the fence. > > **Cons**: Sometimes it is unclear if a review is paid promotion or not, which is different from other providers. Otherwise it is very useful. Their Mobile app could be better and more useful tool wise. > > A giant in the field which could enhance their App based offer with broader tools for analysis across customer behaviour and motivations ----- ### "Great features, slightly expensive for a small business" — 3.0/5 > **simon** | *14 May 2024* | Computer Hardware | Recommendation rating: 6.0/10 > > **Pros**: how simple the system was to use, suitable for a small business and also corporate. the flows for sending past requests was a really well designed feature > > **Cons**: I think the price for a small business could be better > > good experience, the SW did what it said, the support was there when needed however the price point needs addressing ----- ### "A good platform to boost your trust" — 5.0/5 > **Lauren** | *8 May 2025* | Public Relations & Communications | Recommendation rating: 10.0/10 > > **Pros**: How to leave and review reviews for different places and things. I feel like it has a good sense of community and is easy to manage > > **Cons**: How to pull off and intergrate reviews into your own company.. could be made easier with different functions.. what reviews you'd like to feature etc if you pulled off a short video/ animation or image for websites etc. ----- ### "Easy to use" — 4.0/5 > **Aakash** | *21 August 2024* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: It makes it very easy to gather feedback and positive reviews from customers quickly. It's also a great way to quickly check the history and standards of other companies that we may want to use. > > **Cons**: The platform has an issue with fake and paid reviews for other companies which can make it hard to trust reviews sometimes. ----- Page: 1 / 49\ Next: [Next page](https://www.capterra.co.uk/software/169618/trustpilot?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/169618/trustpilot) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data