--- description: Discover the benefits and disadvantages of Bitly. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Bitly Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Link Management Software](/directory/31196/link-management-tools/software) > [Bitly](/software/172575/bitly) # Bitly Canonical: https://www.capterra.co.uk/software/172575/bitly Page: 1 / 53\ Next: [Next page](https://www.capterra.co.uk/software/172575/bitly?page=2) > Link management solution that helps businesses create branded links for digital marketing campaigns through link shortening. > > Verdict: Rated **4.8/5** by 1295 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Bitly? People, brands and businesses who want to make their content stand out and ignite action with every link. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 1295 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Bitly - **Location**: New York, US ## Commercial Context - **Starting Price**: US$35.00 - **Pricing model**: Flat Rate (Free version available) - **Pricing Details**: Bitly offers a free version. Paid plans include monthly and annual subscriptions, details of which are outlined below: Free - $0 Basic - $35/month or $29/month (billed annually) Premium - $300/month or $199/month (billed annually) Enterprise - details upon request - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - Campaign Management - Custom Domains - Dashboard - Link Analytics - Link Editing - Link Management - Tag Management - URL Customisation - URL Shortener ## Integrations (3 total) - Khoros Marketing - Sprinklr - Twilio ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Link Management Software](https://www.capterra.co.uk/directory/31196/link-management-tools/software) ## Related Categories - [Link Management Software](https://www.capterra.co.uk/directory/31196/link-management-tools/software) - [URL Shortener Software](https://www.capterra.co.uk/directory/32780/url-shortener/software) ## Alternatives 1. [Trotto](https://www.capterra.co.uk/software/1061883/trotto) — 4.8/5 (9 reviews) 2. [TLinky](https://www.capterra.co.uk/software/1055193/tlinky) — 4.7/5 (167 reviews) 3. [lc.cx](https://www.capterra.co.uk/software/208913/lc-cx) — 4.9/5 (29 reviews) 4. [Veshort](https://www.capterra.co.uk/software/1040477/veshort) — 5.0/5 (9 reviews) 5. [Recut](https://www.capterra.co.uk/software/1029741/recut) — 4.8/5 (9 reviews) ## Reviews ### "Short codes are a blessing and so is Bitly\!" — 5.0/5 > **Sian** | *21 May 2025* | Public Relations & Communications | Recommendation rating: 10.0/10 > > **Pros**: I have a paid version so I can integrate the company short url. I like this feature. I like how Bitly offers QR codes as part of the link creation. It has an app too - for work on the move\! > > **Cons**: Not much to dislike. There are other products that are similar and probably not as powerful. Bitly has been around a long time and has adapted to customers needs. > > I am very happy with Bitly and look forward to watching them develop further on the AI side of software development. ----- ### "The most trusted url shortener you can ever imagine" — 5.0/5 > **Joshua** | *30 June 2024* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Easy to use and pricing is not expensive, it delivers just fine. The ability to suggest an extremely easy and short url is awesome. > > **Cons**: The number of free URL shorteners should be increased, as this will allow new users to have a better trial of her excellent service. > > Using Bitly has made working with URLs for surveys easier than ever, making it a perfect solution I can trust. ----- ### "Fantastic tool for making short pretty URLs" — 5.0/5 > **David** | *24 February 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: I like how functional Bitly is in terms of being able to easily create short URLs and also to customise the end part of the URL to make it easy to type in or relay to someone else. > > **Cons**: I sometimes find it is slightly too complicated to create short URLs. Even though it only takes 10-15 seconds I wish they made the dashboard even more intuitive so links could be created in a shorter amount of time. > > I have used Bitly for many years and I am a premium user of the service. I often use it to make links more easy to save, remember, type in or relay to my clients. I really like the ability to customise the end part of the link so that I can make links easy to remember and relay to clients. ----- ### "Tracking URLs made easy" — 5.0/5 > **Verified Reviewer** | *13 June 2024* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: How easy it is to setup, manage and share links or qr codes > > **Cons**: Pricing is a bit on the higher end, but the functionalities pay off, specially the internal tracking system for redirects and impressions > > I have been using for years to ensure consistancy with external utm parameter, and couldn't be more satisfied ----- ### "Reliable link shortener" — 4.0/5 > **Andy** | *14 June 2024* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Bit.ly was the first link shortener that I used. It helped make popular the concept of link shorteners and it has good analytics. It has been reliable during my time using it (since 2017). > > **Cons**: Over the years they have changed the layout of the area you goto once you are logged in which makes doing basic tasks eg taking a url and then getting a short version of it more time consuming. Also they now have lots of options like landing pages and qr codes which can be useful for some people but it my case I just want to make short links quickly and easily and then see some analytics for the links. ----- Page: 1 / 53\ Next: [Next page](https://www.capterra.co.uk/software/172575/bitly?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/172575/bitly) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | ----- ## Structured Data