--- description: Discover the benefits and disadvantages of Ahrefs. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Ahrefs Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [SEO Software](/directory/30931/seo/software) > [Ahrefs](/software/176340/ahrefs) # Ahrefs Canonical: https://www.capterra.co.uk/software/176340/ahrefs Page: 1 / 25\ Next: [Next page](https://www.capterra.co.uk/software/176340/ahrefs?page=2) > Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website. > > Verdict: Rated **4.7/5** by 581 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Ahrefs? Website owners, SEOs, marketers, agencies, in-house marketing teams, enterprises. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 581 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Ahrefs - **Founded**: 2010 ## Commercial Context - **Starting Price**: US$99.00 - **Pricing model**: Flat Rate (Free version available) - **Pricing Details**: Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). Annual subscriptions starting at $82/month (personal) and $832/month (agency). A 7-day trial is available for $7. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, Dutch, English, French, German, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Turkish - **Available Countries**: Algeria, Angola, Australia, Benin, Botswana, Brazil, Burkina Faso, Burundi, Cameroon, Canada, Cape Verde, Central African Republic, Chad, China, Comoros, Congo - Brazzaville, Congo - Kinshasa, Djibouti, Egypt, Equatorial Guinea and 46 more ## Features - AI/Machine Learning - API - Activity Dashboard - Alerts/Notifications - Audit Management - Campaign Management - Competitive Analysis - Content Management - Conversion Tracking - Dashboard - Data Import/Export - Data Visualisation - Keyword Research Tools - Keyword Tracking - Link Management - Marketing Automation - Marketing Management - Monitoring - Performance Metrics - Reporting & Statistics - Reporting/Analytics - SEO Management - Search/Filter - Web Traffic Reporting - Website Analytics ## Integrations (2 total) - Google Analytics 360 - Google Search Console ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [SEO Software](https://www.capterra.co.uk/directory/30931/seo/software) ## Related Categories - [SEO Software](https://www.capterra.co.uk/directory/30931/seo/software) - [Website Optimisation Tools](https://www.capterra.co.uk/directory/31557/website-optimization-tools/software) - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) - [Social Media Marketing Tools](https://www.capterra.co.uk/directory/30781/social-media-marketing/software) - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) ## Alternatives 1. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews) 2. [SE Ranking](https://www.capterra.co.uk/software/142169/se-ranking) — 4.7/5 (297 reviews) 3. [Wix](https://www.capterra.co.uk/software/169007/wix) — 4.4/5 (10606 reviews) 4. [AccuRanker](https://www.capterra.co.uk/software/149278/accuranker) — 4.9/5 (330 reviews) 5. [Screpy](https://www.capterra.co.uk/software/209021/screpy) — 4.8/5 (236 reviews) ## Reviews ### "Years in my digital marketing toolset and will be for years to come" — 5.0/5 > **Paul** | *6 September 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Organisation of massive data into really simple to follow 'flows'. I think just about everyone will find their own fairly unique way of doing the reporting they need but unlike some of the competition - that's fantastic\! Find the data, deep dive into it, explore, collate lists, download, analyse. There's so many opportunities to use this data set. > > **Cons**: I think tools like this start as one thing and then try to move into full stack analysis or usage tools. Ahrefs has done this - so perhaps you're paying for things you don't need - but it has handled it a touch more gracefully than other software. > > I've been a user of Ahrefs for many years. It's a treasure trove of incredible digital marketing data - particularly for SEO, PPC and social research. My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset. ----- ### "Invaluable tool when it comes to SEO" — 5.0/5 > **David** | *24 February 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: It provides invaluable insights into keywords, search volume and other metrics concerning both my own websites as well as those of my competitors. > > **Cons**: The cost of this tool is quite high (But it is most definitely worth it). > > I have been using ahrefs on and off for several years and most recently I have started using it more often (Daily) in order to monitor my clients websites in terms of SEO exposure. I also use it to research competitors, find out what content they are ranking for in Google and then producing my own content with a view to outranking the competition and driving traffic to my clients websites. ----- ### "Ahrefs for SEO" — 5.0/5 > **Alex** | *7 November 2024* | Machinery | Recommendation rating: 9.0/10 > > **Pros**: Ahrefs has a great combination of accurate data and useful, intuitive features which makes it highly valuable for SEO and market research. > > **Cons**: It sometimes struggles with more niche keywords. > > Very happy overall with Ahrefs, it is a core component of my SEO toolkit. ----- ### "Ahrefs review" — 4.0/5 > **Ryan** | *24 August 2024* | Financial Services | Recommendation rating: 8.0/10 > > **Pros**: Very easy to use Helpful backlink analysis insights (even has basic insights on a free account) Splits search volume by country but also gives global figures too Easy to see what your competitors are doing > > **Cons**: You just have to keep an eye out on your credit usage. I think that part could be clearer > > I used Ahrefs as my daily keyword research tool and it's the main tool i use for backlink analysis ----- ### "Comprehensive but baffling in its complexity" — 5.0/5 > **Stephen** | *23 May 2024* | E-Learning | Recommendation rating: 5.0/10 > > **Pros**: Everything you need is there, and a whole stack of things you probably won't. I realize that lots of people love to sit all day delving into figures, and others need to deep dive into specifics for other reasons. So I used it for a very long time and it was very good. > > **Cons**: But eventually it dawned on me that we were paying a premium for stuff, as a small company, we really didn't need. ----- Page: 1 / 25\ Next: [Next page](https://www.capterra.co.uk/software/176340/ahrefs?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/176340/ahrefs) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data