--- description: Discover the benefits and disadvantages of Persona. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Persona Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Identity Management Software](/directory/30777/identity-management/software) > [Persona](/software/199701/persona) # Persona Canonical: https://www.capterra.co.uk/software/199701/persona Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/199701/persona?page=2) > Persona provides companies with configurable identity infrastructure for KYC, AML, KYB, fraud detection, onboarding, and more. > > Verdict: Rated **4.8/5** by 26 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Persona? Startups and large enterprises across a variety of businesses spanning fintech to marketplaces and crypto to hospitality who need help managing the balance between customer acquisition and fraud. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 26 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.8/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Persona Identities ## Commercial Context - **Starting Price**: US$250.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: We provide simple and scalable pricing models that fit your needs, designed to support organizations of any size, industry, or use case. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Brazilian Portuguese, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, European Portuguese, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Lithuanian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - AML Compliance - Access Certification - Access Controls/Permissions - Address Validation - Alerts/Notifications - Archiving & Retention - Audit Management - Authentication - Background Screening - Biometrics - Compliance Management - Compliance Tracking - Custom Fraud Rules - Data Capture and Transfer - Data Extraction - Data Verification - Document Management - Fraud Detection - ID Scanning - Identity Verification - KYC Compliance - Monitoring - Multi-Factor Authentication - Multiple Authentication Methods - Onboarding - Optical Character Recognition - PEP Screening - Real-Time Monitoring - Records Management - Reporting & Statistics - Reporting/Analytics - Risk Management - Single Sign On - Transaction Monitoring - User Management - User Onboarding - Version Control - Watch List - Workflow Management ## Integrations (37 total) - Asana - Ashby - Attio - Auth0 - BambooHR - Basecamp - Breeze - CRS - Chainalysis KYT - Cisco Duo - Cloudflare - Coinbase - Fountain - Freshdesk - FullContact ... and 22 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base ## Category - [Identity Management Software](https://www.capterra.co.uk/directory/30777/identity-management/software) ## Related Categories - [AML Software](https://www.capterra.co.uk/directory/31084/aml/software) - [Authentication Software](https://www.capterra.co.uk/directory/31218/authentication/software) - [Identity Management Software](https://www.capterra.co.uk/directory/30777/identity-management/software) - [Compliance Software](https://www.capterra.co.uk/directory/30110/compliance/software) - [Fraud Management Software](https://www.capterra.co.uk/directory/10058/financial-fraud-detection/software) ## Alternatives 1. [Entrust IDV](https://www.capterra.co.uk/software/200047/onfido) — 4.6/5 (30 reviews) 2. [YouVerify](https://www.capterra.co.uk/software/1046218/youverify) — 4.5/5 (22 reviews) 3. [Recognito](https://www.capterra.co.uk/software/1066783/recognito) — 4.9/5 (23 reviews) 4. [Plaid](https://www.capterra.co.uk/software/174384/plaid) — 4.4/5 (95 reviews) 5. [Didit](https://www.capterra.co.uk/software/1070408/Didit) — 5.0/5 (8 reviews) ## Reviews ### "Amazing service, but more pricing tiers would be appreciated\!" — 5.0/5 > **Matt** | *21 November 2024* | E-Learning | Recommendation rating: 10.0/10 > > **Pros**: Persona has become a crucial part of our user identity verification workflow, and I have been extremely impressed with the service provided. The API integration is straightforward to implement, and the UI for the account holder is intuitive so that customising the workflow to your needs is achievable for a layman. The UI for the end user is extremely slick, which reflects well on any business or service using Persona. > > **Cons**: It would be great if they offered a tier in between their startup and essential plan. The startup plan is extremely generous and perfect for new businesses that are keeping costs low, however the essential plan ($250 p/m at time of writing) represents a large jump in overheads - particularly for any bootstrapped startups. Perhaps a combination of lower flat monthly rate + per verification pricing would enable startups to stay with Persona for their entire growth journey, rather than look for alternatives when they are in that awkward middle-ground between the two plans. > > My overall experience has been very positive. In addition to the Pros listed above, they have also proved responsive to any enquiries or issues and are quick to provide help when it is needed. ----- ### "Comprehensive & reliable" — 5.0/5 > **Verified Reviewer** | *16 September 2025* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: Excellent customer care from the initial discussions to the end of the implementation; we dealt with very technical and knowledgeable people all along > > **Cons**: Not much to say, so far the platform performs well as expected; some configurability may be missing, but we found the proper workarounds > > Great experience, we received a good level of support, and the sales experience had already covered many of our questions ----- ### "Safety as a Differentiator: Persona Powers Trust at The Qspace" — 5.0/5 > **John** | *20 August 2025* | Online Media | Recommendation rating: 10.0/10 > > **Pros**: What I liked most about Persona is the peace of mind it provides—both for us as a platform and for our users, who know their identities are secure. The startup program has been a tremendous benefit, giving us access to enterprise-grade safety solutions at a startup-friendly scale. Even the Persona name itself conveys trust and security, which reassures our community from the moment they engage. > > **Cons**: There isn’t much to dislike about Persona, but as a startup we are always mindful of resources. While the platform is powerful, some of the more advanced features feel designed with larger enterprises in mind. We’d love to see more a la carte options tailored for startups, so we can adopt what we need now and grow into the rest over time. > > As the Founder of The Qspace, a digital-first platform transforming Queer event discovery, I knew from the start that safety had to be more than just a feature—it had to be our differentiator. For queer communities, trust is everything, and integrating Persona has allowed us to deliver on that promise with secure verification, privacy controls, and peace of mind for our users. The value for money has been extraordinary, giving us access to enterprise-grade solutions through the startup program at a price point that works for a young company. The onboarding process was seamless, with clear documentation and responsive guidance that made it easy to get started quickly. The system itself is intuitive, both for our team to manage and for our users to navigate, ensuring verification feels simple and frictionless. What has impressed me most, however, is the customer support—fast, thoughtful, and deeply invested in our success. The startup program team has been especially responsive, making us feel like a priority even as an early-stage company. Persona has been more than a vendor; they’ve been a true partner in helping us build a safer, more authentic community. Safety—backed by their tools and team—is at the very core of how we’re building the future of queer connection. ----- ### "Customizable Identity Verification that Works" — 4.0/5 > **Abhishek** | *11 December 2025* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Persona is very easy to use for startups like ours and has extensive customization options. Verification is sound which ensures that the users are really vetted. Process of setting it up was straightforward. User access management is granular which allows specific access according to verification status. It is good value for money for the features provided. > > **Cons**: The cost can be on higher side if you do not need extensive identity verification. Customer service can take some time to review the request. > > Overall the experience has been very positive due to the ease of use and detailed and quick identity verification capabilities. ----- ### "Great Service\!\! Highly Recommend" — 5.0/5 > **Danielle** | *10 December 2025* | Telecommunications | Recommendation rating: 3.0/10 > > **Pros**: Very simple and easy to use onboarding process was simple. The process to integrate persona into my app was actually fun and again very simple. > > **Cons**: Time it took to reach someone was a bit frustrating and finding a time to connect persona team with my developers was very challenging. > > Overall experience has been very fluid. Questions were answered. There were some gaps in communication that really could have helped resolve things sooner but it eventually was resolved, ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/199701/persona?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/199701/persona) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | ----- ## Structured Data