---
description: Discover the benefits and disadvantages of Frazer.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: Frazer Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Car Dealer Software](/directory/20005/auto-dealer/software) > [Frazer](/software/34553/frazer-auto-dealer-software)

# Frazer

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> Software designed for the independent used car dealer. Frazer makes it easier and more profitable to run your used car dealership.
> 
> Verdict: Rated **4.7/5** by 150 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Frazer?

Independent used car dealers who want a high-quality, easy-to-use DMS at an affordable price.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 150 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Frazer Computing
- **Founded**: 1985

## Commercial Context

- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: Frazer offers industry-leading value with no contracts\! Providing your business the power and flexibility to choose from our monthly, quarterly, or annual plans.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Accounting
- Accounts Payable
- Accounts Receivable
- Bank Reconciliation
- Billing & Invoicing
- Contact Database
- Customer Database
- Document Management
- Financial Reporting
- Financing Management
- For Automotive Dealerships
- General Ledger
- Inventory Management
- Reporting/Analytics
- Sales Floor Management

## Integrations (14 total)

- Agorapulse
- AutoRaptor CRM
- CarNow
- Carsforsale.com
- Dealer.com
- DealersLink
- Dealertrack DMS
- Greenlight Guru
- Impel
- Kukui
- Orion Software
- QuickBooks Online
- RedLine13
- Selly Automotive

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Car Dealer Software](https://www.capterra.co.uk/directory/20005/auto-dealer/software)

## Related Categories

- [Car Dealer Software](https://www.capterra.co.uk/directory/20005/auto-dealer/software)
- [Car Dealer Accounting Software](https://www.capterra.co.uk/directory/31296/auto-dealer-accounting/software)
- [Accounting Software](https://www.capterra.co.uk/directory/1/accounting/software)

## Alternatives

1. [Sage Intacct](https://www.capterra.co.uk/software/76/intacct) — 4.3/5 (608 reviews)
2. [Carsforsale.com](https://www.capterra.co.uk/software/178449/carsforsale) — 4.6/5 (2363 reviews)
3. [AutoManager](https://www.capterra.co.uk/software/2058/deskmanager) — 4.9/5 (238 reviews)
4. [DealerCenter](https://www.capterra.co.uk/software/71935/dealercenter) — 4.9/5 (1479 reviews)
5. [abcoa Deal Pack](https://www.capterra.co.uk/software/96249/abcoa-deal-pack) — 4.8/5 (135 reviews)

## Reviews

### "Excellent choice" — 5.0/5

> **Katelynn** | *6 June 2024* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: It breaks everything down for easy use .
> 
> **Cons**: Nothing i have no complaints about this software

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### "Used to be great" — 2.0/5

> **Tyler** | *13 January 2026* | Automotive | Recommendation rating: 0.0/10
> 
> **Pros**: The features are great when they work but it has now become a call several times a week to keep my system up\! At least a couple hours a week dealing with them
> 
> **Cons**: Customer service used to be second to none the best I’ve ever had from any company, they have been purchased by another company now this is hands down the worst customer service I’ve had with any dealer partner\!\! On Holidays and weekends that we are open often times they are not we have lost deals due to the system not working and having no support to help us, wait times are also crazy long to get phone support\! Very unsettling when a customer is sitting across the desk\!
> 
> This was a fantastic company before the buy out I would love to see the customer service get back to the beginning\!

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### "Good for BHPH Dealerships" — 4.0/5

> **Katie** | *10 September 2025* | Automotive | Recommendation rating: 8.0/10
> 
> **Pros**: The user settings and permissions are a great feature to have for any dealership with multiple departments. Uploading forms and specifying which type of deals they need to be assigned to is very handy.
> 
> **Cons**: Frazer runs a little slow at times and likes to give unspecified error messages. When setting up customers with accounts to view and pay their balance you cannot put a rule in if they have other receivables, recurring fees or repair balance so it makes it difficult when a customer is set up on a biweekly or monthly pay schedule. Text message feature is not as advanced as it needs to be. There is only one service provider that Frazer is intergraded with to do send text messages to customers. Need better features when sending batch text messages or at least have the names in alphabetical order so it's easier to take customers that have a promise date set up out of the queue of messages to send to past due accounts.
> 
> Frazer is very easy to use and navigate. Easy to train new employees in. Very secure cloud based software.

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### "Frazer review" — 1.0/5

> **Tony** | *18 February 2025* | Automotive | Recommendation rating: 1.0/10
> 
> **Pros**: A good DMS. This is an accounting software similar to QUICK BOOK.
> 
> **Cons**: Tech support is gone. They used to have good tech support but now we are not getting any support and our website has not integrated properly since last week.
> 
> We use Frazer for our DMS and never had any tech support issues. Anytime during their working hours, we could get someone on the phone to help or leave a message and within hours someone would call to help us with their software. Fast forward to today... You wait for over 35 minutes on the phone for tech support then the machine comes on to leave a message to call us back. No matter how our company is suffering, we are still waiting (getting on the 5th day) to have someone to give us the pleasure of their time to help. I think the cutback in their support staff to make it perhaps profitable is hurting any business that is doing business with them.&#10;The request for tech support was done last week followed by text and email support this week and we are still waiting. God has mercy and gives patience to any business using Frazer.

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### "frazer keep you price low and get better costumer service." — 1.0/5

> **Mohammed** | *4 March 2025* | Automotive | Recommendation rating: 0.0/10
> 
> **Pros**: nothing likable on this company they raise price every here and there since 2019 till now went up probably $70 to $80  in raise every year $10 raise
> 
> **Cons**: costumer services trash you have to wait at least 45 mins to the line to be able to communicate, they would hang up the calls on you with no reason
> 
> i discourage all people to go with them system itself is good but company management is just trash by now all that maters is not the costumers

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/34553/frazer-auto-dealer-software)

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| en | <https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/> |
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