---
description: Discover the benefits and disadvantages of Auto/Mate.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Auto/Mate Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Car Dealer Software](/directory/20005/auto-dealer/software) > [Auto/Mate](/software/51450/dealersocket)

# Auto/Mate

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> One-stop-shop technology solutions for retail auto management -  vehicle and service sales, marketing, inventory, desking, and beyond.
> 
> Verdict: Rated **3.3/5** by 60 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Auto/Mate?

Auto/Mate is a suite of products seamlessly connects franchise and independent dealerships of all sizes with auto seekers everywhere.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.3/5** | 60 Reviews |
| Ease of Use | 3.2/5 | Based on overall reviews |
| Customer Support | 3.0/5 | Based on overall reviews |
| Value for Money | 2.9/5 | Based on overall reviews |
| Features | 3.3/5 | Based on overall reviews |
| Recommendation percentage | 50% | (5/10 Likelihood to recommend) |

## About the vendor

- **Company**: DealerSocket
- **Location**: Irving, US
- **Founded**: 12

## Commercial Context

- **Pricing model**: Per User
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Linux (On-Premise)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Accounting
- Contact Database
- Document Management
- Financing Management
- For Automotive Dealerships
- Inventory Management
- Lease Tracking
- Sales Floor Management
- Service Department

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support

## Category

- [Car Dealer Software](https://www.capterra.co.uk/directory/20005/auto-dealer/software)

## Alternatives

1. [Carsforsale.com](https://www.capterra.co.uk/software/178449/carsforsale) — 4.6/5 (2363 reviews)
2. [AutoManager](https://www.capterra.co.uk/software/2058/deskmanager) — 4.9/5 (238 reviews)
3. [DealerCenter](https://www.capterra.co.uk/software/71935/dealercenter) — 4.9/5 (1479 reviews)
4. [Frazer](https://www.capterra.co.uk/software/34553/frazer-auto-dealer-software) — 4.7/5 (150 reviews)
5. [abcoa Deal Pack](https://www.capterra.co.uk/software/96249/abcoa-deal-pack) — 4.8/5 (135 reviews)

## Reviews

### "AUTO/MATE IS A NIGHTMARE." — 2.0/5

> **Cody** | *24 April 2024* | Automotive | Recommendation rating: 0.0/10
> 
> **Pros**: The only positive to auto/mate is is at 6:00pm I get to shut it down and not have to worry about it till the next morning.
> 
> **Cons**: Everything, website feed integration is a nightmare, cannot print certain forms CDK can. Its just a way inferior product o CDK.
> 
> Very unhappy. Wish my company never signed the contract.

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### "Automate is overall great, but could be better in a few areas." — 4.0/5

> **Cydelle** | *31 October 2024* | Automotive | Recommendation rating: 9.0/10
> 
> **Pros**: Easy to use, flexible for accounting, and reporting is decent
> 
> **Cons**: Reporting could be improved, some users need multiple windows open as they work on many things at one time, and it doesn't always allow that. Superusers should be able to work in multiple screens and modules at the same time. Also, tends to be a little slow responding at time. I don't like the university being separated from the program now either. And it is hard to find things there too. Also it would be nice to setup recurring AP invoices too, we have a lot of those. &#10;Last request, posting of RO's from Service to accounting would be nice to see them right away instead of delayed. Understandable though.
> 
> Pretty good, some changes I don't like, some are ok. Just needs a little bit of improvement.

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### "Excellent tool" — 5.0/5

> **Geoffrey** | *31 March 2022* | Automotive | Recommendation rating: 9.0/10
> 
> **Pros**: I like Auto/Mate, since it is a strategy of automation of companies with flexibility of the critical processes of a company to maximize efficiency in the organization.
> 
> **Cons**: I do not like Auto/Mate, because it's a bit complex, because it's free, it does not have a lot of integration of applications and can access another after culminating one, it's a bit old, but it works.
> 
> Auto-Mate is an automation software of robotic processes through the RPA and BPA platform in order to automate business workflow in a comprehensive manner, it is a center for the perfection of automation to collect people, processes and technology Needed to increase the benefits of the business. automation. It is an easy-to-use tool that provides support when you need it. The Android version contains predetermined elections for beginner users, since as a tool it has a potential to save work time and recoil.

-----

### "The Best Automotive CRM, Period." — 5.0/5

> **Gavin** | *18 August 2020* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: DealerSocket has outdone itself with their fully-loaded CRM. It's simple enough that non-users can jump right in and feel like they know what they're doing, but it's incredibly rich in features that it would take month to learn how to utilize all of them.
> 
> **Cons**: Some features crash or don't work quite often, but it usually doesn't detract from the overall experience because support has been helpful whenever we call them.
> 
> My overall experience has been extremely positive\! DealerSocket is our dealership's go-to software for nearly everything, and each of our reps spend at least 6+ hours every day in it with very little complaints. We love DealerSocket\!

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### "Do Not Purchase or Use\!" — 1.0/5

> **Daniel** | *24 August 2018* | Automotive | Recommendation rating: 0.0/10
> 
> **Pros**: As others have stated. The product was SOLD as being a one stop solution to a lot of  our problems. However, we have come to find out the sales staff would lie to close a sale and promised functionality that was not available.
> 
> **Cons**: IDMS: We have been attempting to use IDMS for over a year now and are still running into huge bugs and issues. The most recent being that if a customer has a " ' " in their name then they are unsearchable. We have also been experiening issues with forms coming from the ignite website platform and creating "deals" when it is just a customer asking a simple question. &#10;&#10;Another glaring issue with IDMS is that you can not delete a customer from the system. So if you have a customer that was accidently entered twice, too bad, that Joe Smith is now in your system twice forever. &#10;&#10;CRM: We tried the CRM for 6 months and spent hours importing data and creating templates. Come to find out that when it came to emailing a customer a vehicle brochure. The brochure was hosted by a completely different team and therefore a vehicle brochure would never lead a customer to your website. The brochure is also not customizable so your logo and brand identity could never be incorporated. &#10;&#10;The CRM also allows for custom timed emails to be sent out. These turned out to require so much finessing and time to create for each scenario that in the end a sales person or BDC would have been better off creating an email themselves and tracking it in the CRM opportunity. &#10;&#10;INV+: We have been using for years. There have been minor problems when it comes to showing vehicles properly and exporting to 3rd party sites. However, most problems started arising when we made the connection to IDMS....
> 
> Current problems are going unanswered and unsupported. Beyond just minor dealer problems. We found a huge error in the code that was causing vehicles sent to Ebay Motors from INV+ to not be categorized properly. After Ebay and us reported the issue in February, there is still no solution in sight, with Dealersocket sticking to their posistion of no ETA and no idea when an update might occur, since its now in different departments hands. &#10;&#10;This handing off issues from one product or department seems to be the M.O for Dealersocket. When pressured to give an ETA or answer they try and pass the blame onto another department. Support also seems to not know how one product may work with another. On numerous occasions a support agent would have to stop providing support once the issue would move to another product. With only a select few agents that could assist with a cross software issue. IE. An issue in IDMS that was affecting INV+ may never get a proper support person to help figure out a solution. &#10;&#10;As many have stated. We were unfortunately sold a product that could do everything. Come to find out Dealersocket can do everything, but nothing well. Save your money and look to another product.

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## Links

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