--- description: Discover the benefits and disadvantages of Shopify. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Shopify Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [eCommerce Software](/directory/3/ecommerce/software) > [Shopify](/software/83891/shopify) # Shopify Canonical: https://www.capterra.co.uk/software/83891/shopify Page: 1 / 268\ Next: [Next page](https://www.capterra.co.uk/software/83891/shopify?page=2) > Shopify is a commerce platform that helps businesses create online stores, sell across channels, and manage their operations. > > Verdict: Rated **4.5/5** by 6667 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Shopify? Shopify is used by entrepreneurs, solo sellers, retail stores, wholesale businesses, direct-to-consumer brands, global enterprises, and developers. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 6667 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Shopify - **Location**: Ottawa, ON, Canada - **Founded**: 2004 ## Commercial Context - **Starting Price**: US$29.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: BASIC SHOPIFY: $39 per month Online rate: 2.9% + 30¢ In person rate: 2.6% + 10¢ SHOPIFY: $105 per month Online rate: 2.7% + 30¢ In person rate: 2.5% + 10¢ ADVANCED SHOPIFY: $399 per month Online rate: 2.5% + 30¢ In person rate: 2.4% + 10¢ - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, European Portuguese, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Vietnamese - **Available Countries**: Australia, Brazil, Canada, China, Czechia, Denmark, Finland, France, Germany, India, Italy, Mexico, Netherlands, North Korea, Norway, Poland, Portugal, South Korea, Spain, Sweden and 5 more ## Features - CRM - Catalog Management - Data Security - Discount Management - Electronic Payments - Email Marketing - For Small Businesses - Gift Card Management - Inventory Management - Mobile Access - Multi-Channel Marketing - Multiple Payment Options - Order Management - Payment Gateway Integration - Payment Options - Promotions Management - Reporting/Analytics - Returns Management - SEO Management - Sales Reports - Shipping Management - Shopping Cart - Third-Party Integrations - Website Management - eCommerce Management ## Integrations (23 total) - Birdeye - Brevo - Constant Contact - Cyfe - Extensiv Order Management - Google Ads - Google Analytics 360 - Instagram - Kissmetrics - Klaviyo - Mad Mimi - Mailchimp - Meta for Business - Oberlo - PayPal ... and 8 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [eCommerce Software](https://www.capterra.co.uk/directory/3/ecommerce/software) ## Related Categories - [eCommerce Software](https://www.capterra.co.uk/directory/3/ecommerce/software) - [Shopping Cart Software](https://www.capterra.co.uk/directory/30848/shopping-cart/software) - [Ecommerce Tools for Small Businesses](https://www.capterra.co.uk/directory/31259/small-business-ecommerce/software) - [Payment Processing Software](https://www.capterra.co.uk/directory/30232/payment-processing/software) - [Retail POS Systems](https://www.capterra.co.uk/directory/31656/retail-pos-system/software) ## Alternatives 1. [NetSuite](https://www.capterra.co.uk/software/135757/netsuite) — 4.2/5 (2003 reviews) 2. [WooCommerce](https://www.capterra.co.uk/software/187800/woocommerce) — 4.5/5 (1040 reviews) 3. [Wix](https://www.capterra.co.uk/software/169007/wix) — 4.4/5 (10606 reviews) 4. [Squarespace](https://www.capterra.co.uk/software/143461/squarespace) — 4.5/5 (3384 reviews) 5. [Odoo](https://www.capterra.co.uk/software/135618/odoo) — 4.2/5 (1294 reviews) ## Reviews ### "A lot to learn but a lot to give." — 4.0/5 > **Sam** | *13 February 2026* | Food Production | Recommendation rating: 8.0/10 > > **Pros**: It is something we use everyday. It hosts our website as well as allows customers to place orders through it. They pay for their order through it either via paypal or debit/ credit card. We use outside IT support to help run the website. It is more complicated to learn the back end of the website than our past website host but it has allowed us more functionality at the front end, which was our goal in switching. > > **Cons**: It has a lot to learn when you switch over to it. We have had to purchase/ pay for add on's to get the functionality we need. Having said that we couldn't have got the functionality with our previous website host. > > It has allowed our website to be more than it once was and because of that we have seen increased sales through switching platforms. ----- ### "The best for eCommerce businesses\!" — 5.0/5 > **Verified Reviewer** | *18 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: The best for any business on eCommerce. The design, flexibility, payment integrations, custom sections options, integrations with Shopify Apps, analytics dashboard everything is perfect and easy to use. > > **Cons**: More resources on how to solve unexpected bugs can be an area to improve and have more resources on these topics. ----- ### "Used Shopify for a decade, overall very disappointed" — 1.0/5 > **Felix** | *29 July 2025* | Food & Beverages | Recommendation rating: 0.0/10 > > **Pros**: The up time of the online shop, and basic foundations of Shopify have been good, one of the few redeeming features; our website is rarely not working, and the payments basically always seem to work. Useful to connect to POS too. > > **Cons**: The support has become unbelievably bad, even if you are paying them hundreds of pounds every month, you now have to convince an Ai chatbot to let you speak to a human. And even then, how poor the support you get really leaves you worrying that you are trusting this company with your business... We recently had to rest a user account, after 4 days of jumping through hoops to try and get Shopify support to fix it, they reset the wrong account (my admin account), and in the end, after 5 days of no access to our own account, I had to track down a former employee, now in a different country, to get a code to access the account. And no matter how useless the support, if you try and ask for any money back, from the substantial sums you are paying them, it seems the support are trained to completely ignore you, pretend the question doesn't exist. Shopify also seem to be constantly 'updating' things, which actually seems to mean removing support or functionality, over-simplifying things. And then constantly telling you 'shopify can't do that', or 'can't do that anymore' so you need to 'use an app'. So you end up using loads of apps, and any time something goes wrong, shopify just says 'not our problem, you need to speak with the apps support...'. And more and more we are hearing from the App's support that Shopify is stopping them doing things, removing functionality etc. > > After 11 years of use, overall very disappointed with Shopify. And don;'t be fooled that if you just upgrade, the offering will be better: we tried plus (it was underwhelming to say the least, and a complete rip off on price; if I recall correctly, part of the contract you have to sign included not telling others how much it costs you, which says quite a lot....). It was a few years ago, and we wanted a B2B online store, but despite the price tag, back then their B2B offering didn't even have payment terms.. (pay on 30 days), among a ton of other issues (like not being able to have a different billing address and shipping address for wholesale orders). Turned out we were basically paying a lot of money to be guinea pigs.. The wider issue we have seen, as a difference from the early years we used Shopify to now is that the support has become incredibly poor. You can be paying them a lot of money each year, but doesn't mean you'll be able to speak to someone, or should expect a reply within 48 hours when you finally get through... Let alone the issue being sorted promptly, and efficiently. And time and time again, when we have an issue, their support process seems a mess, to the extent that you get real fear and anxiety that you are so reliant on them for your online shop/business. ----- ### "The best out there for beginners." — 4.0/5 > **Verified Reviewer** | *25 February 2026* | Health, Wellness & Fitness | Recommendation rating: 9.0/10 > > **Pros**: The ability to make e-commerce accessible, efficient, and scalable for businesses of all sizes. i can set up a professional, functional store in a few hours without needing technical expertise or coding knowledge. > > **Cons**: hidden costs from app subscriptions and transaction fees and limited native functionality requiring paid apps for basic features, and a strict 100-variant limit per product... > > It's easy to use as the drag-and-drop editor allows for quick customisation. It's very quick and there are many youtube videos to help. ----- ### "Sell online easy with Shopify" — 5.0/5 > **Verified Reviewer** | *15 March 2026* | Design | Recommendation rating: 8.0/10 > > **Pros**: First time using Shopify it was very easy to set-up and integrate into my shop. And as a customer I remembered how many payment options they offered me so I was pretty excited to be able to offer the same experience to my customers. > > **Cons**: Although the back-office gave me a lot of data it was a bit of a learning curve navigating the menu system and getting comfortable with the analytics. > > It was easy to use and install and it improved our end user experience. Plus with built in customer support it was a no brainer for us. ----- Page: 1 / 268\ Next: [Next page](https://www.capterra.co.uk/software/83891/shopify?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/83891/shopify) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data